?? Why Using Trends Can Give You The Edge.

Read time: Easy 3 minutes

Data can be a powerful tool for understanding your customers, your market, and your bottom line. But did you know that the time frame you choose to analyse your data can greatly impact your perception of that data?

I always encourage Founders and Operators to look at trends and in particular 13 weeks and 13 months and this is why ????

13 Weeks

Reviewing data daily in isolation only paints a short-term analysis of your business. By extending this view out to 13 weeks you start to see consistent trends rather than anomalies caused by a particular event.

The graph above is a perfect example of how a 13-week graph can help you understand your business better.

With this graph we can see the growth for December and how it dips in January but at a glance we can see that revenue is steadily starting to grow and should give you the confidence as we move through into February.

If the graph wasn't showing an increase or worse, decline, then this would be visible and would prompt you to start looking at marketing activity to see revenues rise again.

Check out why using data is so important in the insights section of our website ---> See more here

13 Months

When you take a step back further and look at the data over a 13-month period, you may see a much clearer picture of your overall performance and trends.

For example, you may see that your sales follow a seasonal pattern, or that your customer engagement is consistently high on the weekends, but low during the weekdays. This understanding can help you make more informed decisions about your business.

Look at how the data can grow in power if you look at 13 weeks and show YOY growth. By doing this, you can see if trends and reoccurring and therefore helps you plan for next year in more confidence.

By analysing your data over a longer period of time, you can also identify trends that you might not have noticed otherwise. This can help you make more informed decisions about your business and stay ahead of the curve.

In summary, when analysing your data, it's important to consider the time frame you're looking at. A 13-week snapshot may give you a lot of information about short-term fluctuations, but a 13-month view can give you a better understanding of long-term trends and patterns.

To get ahead of the curve, ask your accountant to start producing these numbers in graph form or as I did here, use a data analytic tool such as Tenzo to have the data at your fingertips.

If you would like to know more about how I use Tenzo to read the data, reach out on email [email protected]

Thats all for this week, have a great one.

Scot ???

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