Why to Use Wordpress for Your Small Business Website

WordPress is the most reliable program to use for posting every size and type of new content in each second. It has the ability to power 26 percent of all websites available on World Wide Web. Within a short span of time, it has become the favourite among web-novices, web-savvy users and fully managed IT Support in London just because of its simple-yet-powerful feature.

If you are thinking of starting a website for your small business, then you can use WordPress to develop so. Here are the reasons why it is worth for switching over. 

It is absolutely free

No matter whether you are using WordPress for a personal website or a commercial site, it will never charge any fee. Even after your site starts acquiring attention, you don’t have to pay any extra charge and probably it is the major benefit of using it.

Apart from its freemium nature, it is an open source where you have the right to improvise or alter the source code as per your website’s requirement. 

It is the supreme of CMS Market

WordPress is the most reputed CMS and a majority of websites use it as their CMS (Content Management System). It has the highest percentage of market share- 59.5 by leaving Magento, Drupal and Joomla behind.

It is always Ready-to-use

WordPress can be started to use on its successful installation and it doesn’t require any further configuration. Only you have to customise Plug-ins and theme as per your interest. You can get most of it including comments, social media feeds and much more with its installation.  

It is search engine-friendly

WordPress is SEO-friendly and even widely preferred search engines such as Bing and Google incline to offer a good rank to the websites developed by it. It is so; because its framework of CMS allows the spiders of search engines to crawl easily.

It ensures adaptability

WordPress is outstandingly adapatable and flexible to accommodate with every need of the clients via its Plug-ins and extensions. It really doesn’t matter whether you are using its CMS for an eCommerce website, personal blog or small business site.

It is extremely safe and secured

WordPress is so loved by the users including Totality Services due to its incredible security measures. The developers and staffs of WordPress update its CMS including integrated Plug-ins and security system on a regular basis to maintain their users’ trust and reliability. However, users must be cautious while downloading Plug-ins from a free source and choose a trusted source over it. 

It is fully customisable

WordPress is fully customisable and hence can be used according to your requirement. You are allowed to make use of its various features including third parties’ developed premium themes. Moreover, extension or addition of certain features are also offered so that it can be used in the way just you want it to do so.

It is mobile-friendly

Nowadays, Google (most-used search engine) penalises the websites which are not mobile-friendly by lowering the rank on its result pages. But, with WordPress there is no requirement of redesigning a website to make it mobile (smartphones and tablets) compatible.

It is simple-to-use

Simplicity is the key factor behind the huge popularity of WordPress. It CMS is so user-friendly that a newbie can easily learn from it. Apart from this, it is also very intuitive to use for your website.

It provides optimal support

No doubt that Internet is the solution to every problem these days. Just use the search string like WordPress+ the issue you are facing on Google to get the reliable solution. It has its own forum of interactive community too to help its users out there.

It is preferred by global brands too

WordPress is the only program that powers some renowned brands across the globe. They are Wall Street Journal, Coca Cola, Mozilla, Nasa and others. It helps them to get billions of pageviews on a daily basis. It is recognised as the best solution to business website introduced so far.

It gives uninterrupted multimedia support

The websites which equip with minimum bounce rates are often loaded with various multimedia options. WordPress enables you to integrate videos either by including embeddable code via HTML or by simple uploading of it. Several multimedia forms like imagery and audio files can also be added to raise the curiosity and interest of the viewers to browse through your site.

It serves outstanding integration  

Often WordPress allows the integration with several third party platforms to provide a modernity look to your website. So, you have the chance to use numerous plug-ins for sending newsletters and performing email campaigns easily. Even these will accept the payment done by credit card for any eCommerce site and they can be used to perform any function you wish to include to your website.

It is simple to manage

WordPress keeps the security purposes as it top priority and thus integrates with the automatic updater. You will be notified by its CMS too whenever any new updates become available for the plug-ins. So, you can have the safest and latest platform to keep the website safe and secured.

It is not about blog only 

WordPress is an unrivalled platform for blogging. But nowadays, it is widely used as an absolute website for featuring both page and post structure. It allows you to post articles and blogs on a regular basis even without creating any affect to the static (“contact us” and “about us”) pages of the site.  

It promotes Social Media Integration

It will allow your users to post their comments or opinions easily on your website with the help of their own accounts in Social Media. Even WordPress creates an easy way to find the right people on Social Media and interact.

It is an outstanding cost-efficient

Apart from offering a free CMS, WordPress is completely free. Due to its user-friendly nature, it can be operated as an Open Source Software which means you can use it for hiring designers and web technicians too.

It has innumerable eCommerce solutions

If you choose WordPress for running your commercial website, your requirements and demands will be prioritised with the huge availed options of eCommerce solutions. Websites can be converted easily into online stores with the help of its famous plugins such as WooCommerce and WP Ecommerce.

You can get several hosting providers

With WordPress, you are not limited to a single hosting provider. As every web host server proffers WordPress as their CMS, it is easy and flexible to switch from one to other.  

It helps to give a unique look to your site

With WordPress, your website looks can be changed at any time by utilising availed premium or free themes. Even you can use other 3rd-party sites for updating the appearance of your website which will be more appealing and eye-catching to the viewers.

You can use it as a membership service

If your site provides non-tangible services, WordPress consists of numerous plugins which can be used to sell as membership for your websites. By this way, you can charge from people to view details and exclusive contents of the website.

It schedules posts    

WordPress enables you to schedule your published things. This means, contents can be composed all at once and can be posted at varied times. It helps in enhancing the traffic to your site for a specific time period of the day.

It has multi-user capability

As you are not a single individual to run the website, WordPress offers access to different people for their varied job roles. Have a look at the roles offered by the WordPress Plugin- WordPress Codex

Subscriber- Commonly known as users who can edit and view own profiles

Contributor- Manages and composes own posts buy have to rely on the administrator for the approval of posting

Author- Manages before publishing own posts

Editor- Publishes any posts including their own and can delete the other’s posts

Administrator- Enjoys accessibility to the administration features

Super Admin- Enjoys complete access to the features of website

It helps in adding testimonials

Posting of testimonials of products or services on your site is an excellent selling tactic. A number of plugins are available there to assist you to publish customer reviews and testimonials easily. A few of them even provide widgets to show the reviews of a particular product of your site in a scrolled manner.

It publishes content immediately

Now enjoy the facility of publishing every content and post with just a click of the mouse. Moreover, WordPress app is compatible with your tablet and smartphone and assists you in publishing your posts from anywhere and anytime.

It doesn’t require any knowledge of HTML Code

WordPress allows you to compose contents on the basis of WYSIWYG (What-You-See-Is-What-You-Get). This means, you have the full authority to develop posts and pages without having any knowledge of HTML Code.

It offers Universal Dashboard 

As it possesses a universal dashboard for every platform, there is no chance of any confusion. Innumerable things can be added to the dashboard including news updates, recent comments, new posts and daily stats.

From the above discussion it is clear that WordPress can be used for a commercial or personal website and it has only a few drawbacks. The above 27 suggestions can align you to prefer WordPress for developing any further website from now on.