Why use SEO

Many people may say to you, why use SEO, lets put it this way, what if you don't. Its great having a all singing and dancing website but what if people can not find it. Here is where SEO comes in, optimise a website correctly and you could looking at a vast amount of traffic coming to your site.

There are many so called seo companies that say they are experts, the actual fact is that most of these companies will destroy your website and the traffic you was getting. There are many things involved when it comes to seo these days, I have broken down some of the main parts of seo.

Keyword research.

Probably the most important part of search engine optimisation, get you keyword research right from the start, I would suggest to get this done even before you build your new website. A little trick, make sure you pick keywords that you have a chance to rank for, there is no point picking a keywords like say weight loss as this could take up to a year to achieve decent traffic. Look for medium sized traffic stats and use Google keyword planner, very simple to use and free.

Optimised content.

Now that you have done your research and found the right keyword to target you now need optimised content for your website. This is much more simpler that it sounds so don't worry. avoid keyword stuffing, another words do not over optimise with the keywords you are targeting.Bigger warning, do not copy content from any other blog or website into your website, if you do you have a high chance of a penalty from Google.

Meta Tags

Meta tags are very important when it comes to optimising your website, you have a title tag and description tag. Make sure your title has the target keyword even repeat in the description tag. These are the main parts of on site seo, here is a link that will give you more information https://www.okdokey.co.uk/onsite-and-off-site-seo-optimisation/

There is much more when it comes to seo, such as link building, content plan and so on. If you decide that you would like more information or even free help and advice, then please feel free to contact me.