Why Use Promotional Mugs?
Steve Gaston
Helping Business Owners Develop, Grow & Make More Money 1- Learn at The Masterclass Sessions, 2 - Network at GO Connections, 3 - Grow at Headsmart Global Agency
When marketing your business, products or services, promotional items can help you spread the word and get your name in front of the right people without you having to cold call or market in other ways such as direct mailing or email campaigns.
One great way to do this would be to invest in some promotional mugs which come branded with your company logo, or product you’re looking to market. There are a number of great reasons why you should choose promotional mugs over other items like keyrings, magnets, tote bags or similar.
When you think about it, you probably see number of different mugs each day on your co-worker’s desks, and you can practically guarantee that no two mugs will be the same. Whether their own company, novelty or a branded mug from another company, chances are everyone in that office will be able to see the mug at some point. This is why it’s a good strategy to give away branded mugs at trade shows, events or to clients as a thank you.
Offering mugs to clients has multiple benefits, as it not only makes them feel more valued as a customer/client, but also offers the opportunity for your mug to be seen by their whole office and any incoming visitors, which could prove great for your company in the long run.
Mugs are a great promotional tool, as they don’t date but can also be very easily adaptable to special occasions or seasons. For example, you could send a promotional mug to clients or customers in winter alongside a sample of hot chocolate, or sent with some chocolatey treats at Easter.
For example, popular bingo and casino brands have been known to give away mugs with Easter eggs, or simply on their own, which then not only puts their name in the household of their players, but in front of anyone who visits their home. This could generate more customers without the original customer having to recommend a friend personally.
These are just some of the ways in which mugs can be a handy promotional tool both for B2B and B2C businesses. Why not print out some for yourself at Glasgow Business Cards today?