Why to Use Facebook Local Awareness Ads to Target Local Customers

If you want to promote your local business to customers using Facebook then Local Awareness Ad is a cost effective way to reach Facebook users near your business.

Here is why you should try Facebook Local Awareness Ads:-

1-   Cost Effective Way to Reach Local Audience: - We can say that local awareness ads are the cheap version of direct mail or radio ads and there is no cheaper way to build impressions than local awareness ads.

2-   Add more local context to your ads:- There are 2 main features of this ad format which allow you to add more local context to your ads:-

a)   Map card: - It allows you to display a map pin for your business location, distance to business, hours of operation and a direction link.

b)   Call to action button: - It allows you to display specific CTAs like Get Directions, Call Now, Learn More, and Send Message.

According to a survey by Gannett’s G/O Digital 60 percent of users viewed a local business’s Facebook page before visiting the business itself and According to a research study from Google, 32 percent of customers visited a store or made a purchase after viewing a location-based ad.