Why use a conversation platform?

Businesses need to step up their game

Did you know that a recent Gartner study found?80% of companies surveyed?expect to compete mainly on customer experience?

It's all possible thanks to the magic of?digital transformation. The range of channels available to build the best customer journey is almost mind-blowing.?

Why is the customer journey important?

It's not rocket science. People expect brands to speak to them as individuals. A killer customer journey that meets customers exactly where they are in their relationship with a brand is the key to improving engagement.?Personalised content?tailored to unique needs and interests is critical. It shouldn't be a secret that the route to success lies in treating customers as an individual segment of one!

If businesses don't put the most relevant channels to work, poor levels of customer engagement will surely follow. But used well, the right digital channel can provide opportunities to reduce churn, grow revenues, improve efficiencies, and build brand loyalty.

Here's another stat to back that up. McKinsey found businesses that take a more connected approach to the overall customer journey?increase customer satisfaction from 56 to 117 percent.

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