Why use a call to action on your landing page?

?A call to action, or CTA, is a word or phrase that encourages visitors to take a specific action on your website, landing page, or email. Calls to action are found across all types of marketing materials, including websites, ads, emails, brochures, and more. By including a CTA on your landing page, you can:

?- Encourage visitors to take an immediate and specific action

?- Provide visitors with a sense of urgency

?- Capture leads and contact information

?- Boost conversion rates

An effective call to action will be:

- Relevant: The CTA should be relevant to the content surrounding it. If you’re running an ad for a new product launch, your CTA should encourage viewers to learn more about the product.

- Actionable: The CTA should be something that your audience can do. “Click here” or “learn more” are both actionable CTAs.

- Timely: Include a sense of urgency in your CTA so that viewers are encouraged to act now. You can do this by including phrases such as “limited time only” or “while supplies last.”

- Clear: Viewers should be able to understand what they need to do in order to take the desired action. Avoid using complex language or jargon in your CTAs.

What is a call to action?

A call to action is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit our store today".

A CTA on a landing page could be a button or a form.

The purpose of a CTA is to prompt the user to take action that will lead them further down the conversion funnel, whether that be making a purchase, signing up for a newsletter or requesting more information.

When designing your landing page, there are a few things to keep in mind in order to create an effective call to action:

1. Use persuasive language: The wording of your call to action is important in order to get the user to take the desired action. Try using persuasive language such as "get your free trial now" or "save 10% off your purchase".

2. Make it visible: Your CTA should be placed in a prominent position on the page so that it is easily seen by users. It should also be designed in a way that makes it stand out from the rest of the page elements. Use colors and/or shapes that contrast with the rest of the page for maximum impact.

3. Keep it simple: The CTA should be clear and concise so that users know exactly what they need to do. Avoid using too much text or complex language that could confuse users and discourage them from taking action.

?How to create an effective call to action

An effective call to action is an essential part of any marketing campaign or piece of content. It is the point at which you attempt to persuade your audience to take a specific course of action, and so it needs to be carefully considered and well executed in order to be successful.

Andy Alagappan 832.677.4620, Data-driven inbound marketing?(epromotionz.lpages.co)