Why use branded merchandise in your marketing?

Why should you use branded merchandise in your marketing? Simply because it’s brilliant. We know marketeers need more than just a brilliant product to prove the efficacy of their marketing strategy. Beyond brand awareness branded merchandise has many benefits. According to statistics, 87% of customers have kept promotional items for over a year and 96% of people surveyed believe that promotional products help improve brand awareness. Nearly 51% of people believe that promotional items have the ability to enable potential customers to take action and make a purchase, and 83% of customers HAVE made a purchase once given branded merchandise.?

Looking into the details surrounding branded merchandise we can see the positive effects that these items have on awareness and marketing activities.?

What is branded merchandise??

Branded merchandise can be anything from a pen to a notebook, or larger scale items such as power banks, umbrellas and even clothing. Branded merchandise, or promotional items, are tools that you use to generate awareness for your business. The awareness these items create are not only walking advertisements, but also constant subliminal messaging to your potential clients. Your logo or branding is always within sight, so as such a time comes for them to make a purchase you are at the forefront of their mind.?

How can I use it in my marketing strategy??

There are many ways to use branded products within your marketing strategy. The first step is to determine which product works in conjunction with your business. Having a product that is synonymous with your business can help foster a connection between your business and the product for your client. An example of how to use branded merchandise in your marketing strategy is; your marketing department can create a campaign surrounding a specific item or product. Distributing that item between clients, and prospective clients you can then create user generated content which will provide you with social proof as well as brand awareness.?

How do I distribute branded merchandise??

There are several ways to distribute branded items. Depending on the size of the item you could always opt to send items via the post, this works well if you have a physical catalogue or brochure you send out regularly. Another option would be to provide your sales team with the various promotional items you have and advise them to distribute them between their sales calls and visits.?

With a focus on account based marketing being more prominent in 2022, an alternative idea would be to create branded gift packets. These packets could include several items each containing your brand and company information, that are then given to various clients. This will help foster the relationship between yourself and your client.?

How do branded items improve brand loyalty and trust??

Branded items can help improve brand loyalty and trust between a business and client in many ways. Trust and loyalty begins on a psychological level, and being visible to your clients is the first step in any business relationship. Having a high-quality product your client will continue to reach for curates the subconscious connection to your brand. Having this connection between their favourite pen with your logo and CTA forges the subliminal link between their preference for the pen and preference for your business.?

Branded merchandise is more than a pen or notebook which is passed around like confetti. When you work with us, you can rest assured that the product you are choosing aligns with your company as well as your marketing strategy.?Speak to us now?to help you make the most of promotional items.