Why US companies are outsourcing marketing to Australia

Outsourcing marketing services isn't something that is new for most companies who prefer to lower overheads and outsource this function in the business.

As many companies continue to streamline costs, outsourcing to Mexico, Philippines and India have become the norm.

However, there can be challenges with these choices when it comes to marketing services.

In today's fast-paced and highly competitive business environment, marketing plays a crucial role in promoting your brand, driving sales, and growing your business. However, for many businesses, maintaining a dedicated in-house marketing team can be costly and time-consuming. That's where outsourcing your marketing services to Australia comes in.

Australia is a easy choice for outsourcing marketing services because there is no English barrier and Australia has become more "Americanized" as it moves further away from British influence. The country boasts a highly educated and skilled marketing workforce with a strong work ethic, making it an ideal destination for businesses looking to streamline their operations and maximize their marketing effectiveness.

Here are some of the key benefits of outsourcing your marketing services to Australia:

Access to Top Marketing Talent

Australia has a reputation for producing top-notch marketing talent. With a highly educated and skilled workforce, businesses that outsource their marketing services to Australia can access top talent across a range of marketing disciplines, including digital marketing, branding, public relations, and more. By outsourcing your marketing services to Australia, you gain access to specialized expertise and resources that you may not have in-house.

Cost-Effective Marketing Services

Compared to other countries such as the US or UK, outsourcing your marketing services to Australia can be more cost-effective. Despite this, the country maintains a high standard of living, so you can expect quality work from your outsourcing partners. This means that businesses can achieve their marketing goals while keeping their costs under control.

Convenient Time Zone for Marketing Collaboration

Australia's time zone is highly convenient for businesses in North America looking to outsource their marketing services. With a time difference of only a few hours, you can work with your outsourcing partner during your regular business hours, with little to no disruption to your daily operations. This makes collaboration and communication with your outsourcing partner seamless and hassle-free.

For Marketing Eye, we charge AUD$3,000 per month for an outsourced marketing team to our clients. When considering outsourcing this to Australia, the conversion rate means that today a company only pays US$2,025 per month for the same service. On top of that, Marketing Eye provides US based account managers from our Atlanta office. This means that the time zone difference doesn't impact the client.

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