Why Uncertainty is More Dangerous Than You Think
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We all face uncertainty every day – in big and small ways. Perhaps because it seems to be everywhere, we may under appreciate how much we would prefer to avoid it – more on that in a minute. In a world where the level of complexity continues to grow, uncertainty follows automatically. The best leaders need to understand human nature related to uncertainty, and how to help reduce it (and its impact).
In well-documented research, Daniel Ellsberg repeatedly found that people will steer away from more uncertain options. It’s called the Ellsberg Paradox. The research proves what we intuitively know: that we don’t love uncertainty. The bigger challenge is that we often underestimate problems it can cause, including:
Uncertainty is actually worse for us as humans than fear.
Here’s an edited snippet from my upcoming book, Flexible Leadership: Navigating Uncertainty and Lead with Confidence
The research on this question is clear—and might be surprising to you.
One of the ways our response to uncertainty has been researched is through using electric shocks. Let’s imagine ourselves in a study done in 1992. You are placed in one of two groups, and everyone in both groups is informed that they will receive 20 electric shocks, either moderate or strong. (Aren’t you glad we are only imagining this?)
One group receives 20 strong shocks.
The other group receives 17 strong shocks, with 3 moderate shocks randomly interspersed between them.
Which group would you rather be in?
You might like the idea of some moderate shocks. But that group—those who didn’t know how strong the next shock would be—experienced significantly more stress than the other.
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How can we as leaders reduce the uncertainty people feel (and therefore sidestep the land mines above)?
Here are five things you can do:
Uncertainty is a fact of life – now more than ever. But that doesn’t mean we can’t work to reduce its impact on us – and our ability to move past and through it. As leaders, we can help our teams do exactly that.
A version of this article was first posted on our blog
What Do You Think?
Share your thoughts in the comments – How is uncertainty impacting you and your team?
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