Why UI and UX Designs are required?

Today we all are using computers, mobile, tablets, and many portable devices. On current day transcend three billion and is forecast to further grow by several hundred million in the next few years.

• The main purpose of UI/UX designing is to Understanding human behavior and architect a user journey that enables the user to achieve their desired goal with minimal effort.
• The first approach is product design.
• To creates structural design solutions and pinpoints that users encounter anywhere along their journey with the product.
• Applies to physical and digital product solutions.
• Produce accurate results for user or client.

What is UI?

User interface (UI) design is the process for designing use to build interfaces in software or computerized devices, focusing on looks or style that attracts the user. Designers aim to create interfaces that users find easy to use and delightful.

What is UX?

User experience (UX) is focusing on the interaction between real human users (like you and me) and everyday products and services, such as websites, mobile apps, and web platforms.

WHAT DOES A UX DESIGNER DO?

- User Research

- Face to Face interview (designer and client)

- Competitive Analysis

- User persona or user identity

- Design documentation

- Wireframe design

- Interactive prototype

- User testing

- Interaction design

- Usability testing

WHAT DOES A UI DESIGNER DO?

- Mockup design

- Branding

- Color

- Sizes / shapes

- Visual design

- Responsive design

- Typography

- Visual design

- Usability testing

UX design principles

The following are the principles that designer needs to follow step-by-step for UX design.

? Meet the users' needs

The most important principle of UX designer needs to learn what the user is looking for in a design. Exp; the designs, color, size, processing screens, and; icons.

Designer needs to analyze the user need for which purpose and operating function designs is required. What are the target market, user age, and market purpose of the application or website! It may Possible that designs may seem brilliant to the user but the designer is not the user.

? Know the design process

Designers must know the process; there are certain steps for designs which are start from Sketch, wireframe, prototype, and designs to maintain the Fidelity of designs like ideation, conception, refinement, and usability from high to low allegiance.

? Have a clear hierarchy

The foremost UX principle is that to ensure smooth navigation throughout a design. There are two chief hierarchies in design.

The first one is when the user opens a website or application; it will navigate the main section bar of the website or application.

The second hierarchy is when the user clicks or hover over the bar. The user will note (redirect) forward subcategories of content open-up that take the user deeper into the website and application.

For example, the hierarchy is followed definite tabs in manners suppose as the user (you) visiting a service company website and (you) click on the services section and (you) are navigating on the blog section. This type of error occurs when the designed hierarchy doesn't clear to the designer or developer.

? Keep it consistent.

A designer needs to clear with a design consistently. Users expect the product to share some similarities with other products which they regularly use. That makes it easy for them to become familiar with the product without any additional learning costs. The Users can familiar with the designs, faster learn to use, easy to understanding, and essay processing screens, which enhances the user experience.

Such consistency also makes the designing process easier for the designer, as they don't have to reinvent the wheel every time: They take on the new project.

? Understand accessibility

The accessibility principle tells that a designer's responsibility is to make sure that design is usable for as many people as possible. That means that design needs to be accessible to people with disabilities too. The designs should be set in all views like a mobile, tablet, computer any other devices.

? Usability first

The UX designer needs to focus on solving user problems, which makes the usability of the designs is one of the most crucial user experience design principles. Any website or application that is cluttered is bound to lose visitors. Website or app designs should be clear to make each icon, button, and a fragment of information: that presents within designing have a purpose. The design should be concentrating on clarity by bringing only useful features to the user's attention.

Usability test all over the UX design process, including before starts initial design, during the prototype phases, and at the end of the process. The usability test principle tells that the designing flow follows a definite process quantity/qualitative which is research, design, prototype, build, and test.

? Use simple language

The designer should use simple languages Just as simplicity has become a best practice in visual design, the users are Busy, they're on the go, they're multitasking, so use simple words in design that are closest to the user's thoughts. Simple language is easy to understand, which enhances design user-friendliness.

? Feedback matters

Feedback is a crucial way to encourage communication between humans and machines. The design should be interactive by nature. So, when user clicks on something, they will need a response from the product to understand that he/she has received. Design should be responsive in various ways, by clicking on the icon may change shape, vibrate, discolor, emit light, and so on.

? Confirm before you commit

After all, we all are human and make mistakes. Accidents happen all the time, when A person may unintentionally place an order and, at that movement, the design should help to correct this because of don't want to give the user a poor experience. It makes confirmation another one of the essential UX design principles.

For example, you are ordering pair of shoes from the online web platform you saw the picture and click on the buy now button and, it will not be showing the detail of the pair of shoes with color, size, etc. the user gets the wrong pair of shoes in some case.

? Design with personality

Design with personality is the only principle that focuses on the amazing UX that can get more customers on your platform. Design can attract more users if it showcases a character that interests the user personally. Users find it hard to connect with a lifeless design, device, or code. Adding personality into design gives it the human touch that makes it more attractive and usable.

? Portrayal design

One of the dominant user experience design principles is narrative design, which means telling a story with the design. The story-telling design engages the user experience. Two critical story-telling elements are time and rhythm. The pattern of the series of screens through which the entire design opens up, A designer needs to balance the pace and rhythm.

UI design principles

A good user interface is critical to a good user experience. If the interface doesn’t allow people to easily use the website or app, they won’t use the product. The following are the principle for UI designs.

? Place the User at the Center

The first UI design principle is to focus on people (User). A good user interface is easy and natural to use, avoids confusing the user, and does what is the user needs.

The purpose of the user interface is to allow the user to interact with the website or application. Avoid anything that confuses Users or doesn’t help them to interact.

Suppose any required field needs to fill up the information should be in the center so the user can fill that detail easily, and end the process smoothly.

? Minimize Actions and Steps Per Screen

The design needs to Keep the key action front and center and move secondary actions to deeper on a page or give them lighter visual weight. Tasks and activities So, they can do it as few steps as possible, each screen should have one primary focus. When user see there is so long process to get login user leave your website or application easily and, it is a negative point for designs.

? Provide Useful Feedback

Useful feedback is Designer should know that; every action should have feedback to indicate that the step was successful or not. Feedback lets the user know if they’re doing the right thing (or the wrong thing). 

? Flexibility

UI must work and look great across multiple platforms. It may have to be tweaked depending on the form factor of a device and its operating systems like Android, IOS, Microsoft, and others. But it should be flexible enough to work on different platforms.

? Visual Structure

A designer needs to create a visual structure to create familiarity and relief to the user. A few elements to focus on including visual hierarchies with considerable figures are color scheme, consistent navigation, re-use elements, and create visual order.

? Provide a Clear Next Step

Designs should be clear next step a user can take after an interaction. Actions should have a beginning, middle, and end (with feedback at each step).

For example, when making an online, purchase we move from browsing and product selection to the checkout and then finally confirmed that the purchase order is complete.

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