Why the Tycoons are getting Sadder ?
Ardhendu Kumar Bose
Head of Strategy (Digital) : #ardhendukumarbose Imaginative Innovator, Implementer and Guarantor of targeted profits
With the Denial of the labour rights, the Distress of the Borrowers caused by job losses as well as paycuts and finally the Death of will to Consume;
Is the Late Era Capitalism Digging Its Own Grave ?
In the grand theatre of capitalism, where the lights are always blindingly bright and the applause is endless, there is a shadow creeping in. A shadow that is not from an external threat, but from within. In the lustful chase for growth, in the obsession with consumption, capitalism has built its own tombstone—sitting quietly in the background, waiting for the moment it will fall under its own weight.
Denial: The Mirage of Prosperity
Nowadays, John can neither find taste in the finest food nor feel the warmth of human relationships. He can no longer appreciate the sweet, rich wine that once thrilled his senses. The world has become cold, sterile, and grey around him. Despite the fact that he possesses more money than he could ever spend, there is no joy to be found in the endless accumulation of things. The homes, the yachts, the cars—none of them hold meaning. He stares out his penthouse window at a world that seems farther and farther away, as though he’s lost his ability to truly live. The prosperity he so eagerly sought has turned into a hollow cage, gilded yet empty.
John’s life is the epitome of what capitalism promises: endless rewards for those who chase the carrot. Yet he finds himself trapped in an eternal winter, where every indulgence is just another step into the snowdrifts of isolation. The dream was to own it all, but in doing so, he has been robbed of everything that truly mattered—connection, meaning, and even a taste for the simple pleasures.
Depression: The Soul-Crushing Weight of Productivity
Meanwhile, Tom's life is crumbling from a different kind of pressure. He recently suffered his second stroke. Once a proud, hardworking man, Tom now finds himself shackled to his past failures, unable to escape the crushing weight of endless struggle. A decade of sporadic, soul-draining jobs has left him more a shadow of himself than the man he once was. His hands tremble as he opens yet another rejection letter, the mortgage bill still unpaid and gathering dust on the coffee table. His heart pounds not in the rush of ambition, but in the panic of survival.
Tom’s wife, disillusioned and weary from years of seeing him fight and fail, has left him. His son, once a beacon of hope, now calls him a failure. With every word, the knife twists deeper—When will you own a house like John? When will you have the cars he has? His son’s words sting in the empty silence, echoing in his mind, Why can’t you be more like him?
Tom's depression is not just a mental affliction; it is a life sentence, handed down by a system that rewards those at the top and punishes those who struggle to keep up. The toxic pressure of productivity weighs on his soul like an iron chain. The capitalist dream promises success to those who work hard, but for men like Tom, it has become a cruel joke. Each passing day feels more like a slow march to the grave, his spirit broken under the weight of unmet expectations.
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Death: The Final Price of Inequality
The disparity between John and Tom could not be more stark. In the quiet, lonely days that Tom spends fighting for survival, a painful truth gnaws at him: the capitalist system has already given up on him. He is a casualty of the unequal fight, left to wither while the wealthy grow ever richer. His last chance at saving himself slips away, and with each passing year, the doors to opportunity close tighter.
But for John, the rich man, the decay is not so obvious. The whispers of his impending death come not from the poverty that surrounds him, but from within. His life is atrophying in the lap of luxury. There is a pallor in his existence that no amount of wealth can cover. While he lives in a mansion, every room feels colder than the last. His is a death that unfolds in slow motion, a dying of the soul, as he faces the stark reality that consumption has failed to deliver the satisfaction he once dreamed of.
Meanwhile, Tom is failing to pay for his mortgage, and soon enough, he will lose the home he can’t afford—just like so many others in his position. The house that was supposed to be a symbol of success will become another symbol of defeat. He watches his children slowly drift away, as if his failures have poisoned them, and soon, they too will fall prey to the capitalist myth: more is always better, and if you don’t have more, you are nothing.
The Paradox: Growth Becomes Decay
But this is where capitalism begins to choke on its own ambition. The relentless pursuit of more has created a vacuum where there is less and less to consume, and those who were supposed to keep this monstrous engine running have no fuel left. For those like John, who once saw consumption as the answer to everything, there is nothing left to acquire that will bring meaning. The thrill of the buy is gone; the promise of endless pleasure has withered into a bitter taste. And for those like Tom, who have worked their entire lives without reprieve, the system has already left them behind.
With fewer and fewer people able to afford the luxuries capitalism offers, the very demand for these products begins to slip away. The cycle that once drove economies forward now starts to falter, consumed by its own inability to sustain itself. The wealthy can no longer buy enough to keep the system alive, and the poor no longer have the means to keep up the charade. Both John and Tom, in their different ways, have been betrayed by the very system that promised them so much.
Consumerism’s Swan Song
As the echoes of these two lives—the prosperous and the impoverished—collide in a symphony of decay, a new truth emerges: consumerism has run its course. The addiction to ‘stuff’ that has defined so much of modern life can no longer provide the solace it once promised. The revolution that capitalism thought would be driven by endless consumption is beginning to fray at the edges. There is a growing movement—small, but growing—that seeks to find meaning not in things, but in human connection, sustainability, and simplicity.
But this shift strikes at the heart of consumerism. If people no longer see meaning in consumption, what then? What happens to a system that has relied on the need to consume to sustain itself? The answer is clear: it begins to break.