Why Trivia Nights Are the Secret Sauce in Strengthening Partnerships

Introduction

Corporate engagement, client engagement, and partnerships are undergoing a virtual shift. Long gone are the days when a handshake deal over a three-course dinner sufficed. Today, businesses are looking for unique, dynamic, and fun ways to not just establish partnerships, but also to foster them through co-branding long term. One ingenious method has stood out from the crowd—trivia nights. Trivia games have become a powerful tool for forging engagement through something simple we all enjoy—knowledge sharing.

But why would a game that quizzes you on everything from 18th-century literature to the latest pop culture trends be of any benefit to a business partnership? Hear us out.

The Power of Trivia: More Than Just a Game

We at Geeks Who Drink take trivia seriously. That means writing more questions each year than even Jeopardy! does. With six quizzes a week covering a variety of obscure and pop-culture topics, we've garnered a following of 35,000+ players per week and boast over 700+ active venues throughout the U.S. Our audience is highly engaged, with almost half attending multiple locations and quizzes at least once a week.

The Appeal

Why is trivia such a unique partner? It brings diversity, socialization, and—most importantly—fun. We make people feel good about themselves and learning. We give people a unique shared experience and the confidence to collaborate, which may help brands looking to attract a wider audience. Our brand particularly appeals to a younger demographic of 2439 years, 55% of whom are female and have a household income over $100k. It’s a fun way to socialize for adults who don’t typically have access to events to meet new folks. It offers a casual setting and a reason for friends to make their weekly trivia nights a ritual. People who attend our events report they benefit from:

• Shared experiences: We create a sense of camaraderie and unity that's hard to achieve as life can get in the way of plans.
• New connections: We gather people from diverse experiences in a way that encourages collaboration.
• Increased awareness: We offer varying partnerships, from fully immersive local events to nationally sponsored rounds across 700+ locations. Quizzers note the introduction to new entertainment or brands they’ve never heard of.?
• Edification: People feel more positive leaving our events than when entering. Learning something new is proven to chemically give you a dopamine boost; the positive feeling you get from education is real.

Leverage Our Reach for Your Brand

Partnering with us provides you an opportunity to tap into a massive audience:

• Online following: 270,000+ followers across social media platforms.
• Website: 20,000+ weekly views.
• Email newsletter: 100,000+ subscribers.
• National reach: 1M players per year.
• Local audience: Hundreds in a single venue.

Creating and maintaining meaningful relationships for your brand doesn’t have to be challenging. We’ve got a simple and effective solution: Provide a relaxed, immersive experience that brings people together, and watch magic happen. People want to meet people. And the easier that is for your business to facilitate, the easier it’ll be to reap the rewards of engagement.