Why Treating AI Like a Bicycle (Not a Magic Wand) Will Change Your Business
A Midjourney-created image of Dave Birss riding a bicycle through an office.

Why Treating AI Like a Bicycle (Not a Magic Wand) Will Change Your Business

Have you ever seen that clip of Steve Jobs talking about a study on energy efficiency in animals? It's?a great watch ?if you haven't seen it. In a nutshell, he explains how humans are far less efficient than a large proportion of the animal kingdom until you put them on a bicycle. Then, we blow straight to the top spot.?

So what was the point of Jobs' anecdote? It's that tools like bicycles—or in this case, generative AI—are incredible at supercharging our inherent abilities.

The Misunderstandings

Since launching my course How To Research and Write Using Generative AI on LinkedIn Learning back in March (the most popular AI course on the platform, thank you for watching!) I've spoken to lots of organisations taking their first AI steps and noticed a troubling trend in the way both managers and workers are approaching AI.

They're doing so through a skewed lens that's causing them to?perpetuate fear, experience disappointment, and even risk serious harm to the business.

So this is my advice.

For business leaders:

Elevate, Don't Just Automate

Many execs see AI as a breezy shortcut. They want to use it for efficiency, speed and reduced overheads. And sure, it can be a cost-cutter, but if that's all you're using it for, you're missing out on its transformative power.?

It's like only evaluating a bicycle for its ability to let you cruise downhill with your feet in the air. And downhill is exactly where this approach will take your business.

You need to look at this metaphorical bicycle's ability to cover longer distances and help people on the more challenging parts of their journey. AI is best used when it helps individuals achieve more rather than simply do less.

And for those on the frontline:

Be the Hero, Not the Sidekick

Over the past few months, I've been taken aback at how many people have asked me how they can get AI to generate accurate output they can run without checking.?

Getting AI to do your job for you obviously makes you replaceable. But worse than that, it leads to poorer results (unless you're actually pretty bad at your job) and it robs you of your purpose (unless you go through your day like a soulless automaton).

If you're counting on AI to be an error-proof, one-size-fits-all genius, think again. It's more like a super-eager intern happy to have a bash at anything you throw their way.?

AI is not a magic wand, it's your sidekick.

It needs your expertise to set it off in the right direction at the start (with a well-written prompt). It needs your knowledge and judgement to assess its output. And it needs your style and taste to add that finishing sparkle of human pixie dust.

It's better that you master AI than it masters you.

So What Should Your Game Plan Be?

So, as we pedal into an AI-augmented future, ask yourself: Are you using this technology as a mere gimmick or as a transformative tool? Are you chasing small efficiencies or setting your sights on leading the pack? Are you looking to outsource your tasks or to upscale your output?

This is definitely the time to invest in your skills. And the great news is there are lots of fantastic LinkedIn Learning courses on the topic beside mine. You can find a list of the most popular courses in?this post .?

And if you're already using AI and you want to use it to amplify your abilities further, you may want to sign up for my?Promptly Yours newsletter .

It's never been easier to get on your (metaphorical) bike and upgrade those skills.?


You can currently take 'How to Research and Write Using Generative AI Tools' for free by clicking here .

You can view LinkedIn Learning’s Top 10 Most Popular AI Courses for free through December 15 right here .

And you can sign up for a free weekly prompt in your inbox right here .

Fernando López

| Creative Copywriter & Storyteller | Elevating Brands by Igniting Emotions and Inspiring Action |

1 个月

Sometimes I feel that the experience is like riding on the shoulders of a giant endowed with many capabilities, but who is blind, and I have to guide them where we’re going

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Dr.-Eng.-Prof. Yogesh Malhotra AI-Cyber-Crypto-Quantum-Finance Post-Doc

Silicon Valley VCs-Trillion $ Wall Street Hedge Funds-Pentagon Joint Chiefs-Boards-CEOs Leader: MIT-Princeton AI-Quantum Finance Faculty-SME: R&D Impact among AI-Quant Finance Nobel Laureates: NSF-UN HQ Advisor

5 个月

Bloomberg: AI is Not Magic: Humans Do Magic with AI! So Let's Get Started! https://lnkd.in/ePEAq7t So, how can all including #BigTech leading #ArtificialIntelligence-#MachineLearning #Execute #Real #AI #Innovation: FOCUS ON #REAL #BUSINESS #PERFORMANCE #OUTCOMES - #REAL #VALUE ??How to #Assess, #Validate, #Advance GenAI-LLMs for #Best #Outcomes instead of #Inputs and #Processing - Advancing on our #RTE (#RealTime #Enterprise) R&D Leading Practices for 20-Years: https://lnkd.in/gq4xfJF4 FOCUS ON #REAL #BUSINESS #CHALLENGES - BEYOND MICKY-MOUSE #TESTS ??How To Advance #Beyond #GenAI-#LLM #Risks, #Vulnerabilities and #Systems #Failures - How To Prepare for the #Next #AI #Pivot: https://lnkd.in/gr3sxz5d DELIVER ON PROMISE OF 'BETTER-FASTER-CHEAPER' - WALK THE TALK! ??Why #AI #Models Can Neither #Generate Nor #Predict the #Future: Yann LeCun: "Can generative image #models be good world models?" No! * #Prediction premise implies unrealistic #Static #World: Δ and Δ(Δ) ~ 0 : https://lnkd.in/e8gNS69m DISTINGUISH BETWEEN #AI #FACTORIES vs. #ORGANIC #HAI #ECOSYSTEMS ??How to Advance Beyond GenAI-LLM #AI #Factories #Hype to #Agile-#Resilient-#Sustainable #Meaning-#Aware #Human-#AI #Ecosystems: https://lnkd.in/eNsdWeq7

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Ayse Umay Gezer, BArch

UX/UI Designer | Product Designer

1 年

The article I came across when I was looking for a value proposition in social shares. ?? Thanks to Dave Birss for this inspiring article. Also, when I first saw the cover, I thought it was a high budget commercial. ??

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Julian Hall FRSA BCAe

Freeman of the City of London | Helping Kidpreneurs & Young Entrepreneurs to #DoWhatYouLove #DoWellDoGood | Entrepreneurship Education for 7-18 yr Olds | Founder of Ultra Education CIC, StartupDashGame.com and YoBuDi.com

1 年

AI won't replace all jobs, especially those that require creativity, empathy, and complex decision-making. If you want to explore this further, I have a video with additional insights. feel free to check it out : https://youtu.be/hqP-nLB0kMQ?feature=shared

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