Why too many features is harming you more and here’s a trick to fix it

Every time I talk to very successful entrepreneurs, they don’t talk about a million features or offerings. The principle of taking ONE idea and taking it seriously is grossly underestimated. Despite knowing its power, I keep missing the crux of the idea.?

Have you ever felt overwhelmed by an app or website that bombards you with too many features and options right from the start? It's a common issue that plagues many products – the dreaded feature bloat.

Feature bloat happens due to excessive accumulation of features in a product, making it bloated, complex, and difficult to use. It happens because a founder, a product manager, or a team thinks that the user wants it all.?

Feature Bloat confuses users

Imagine walking into a grocery store, and instead of being greeted by neatly organised aisles, you're confronted with a chaotic jumble of products scattered everywhere. It would be overwhelming, right? The same principle applies to digital products. When users are presented with too many features upfront, it can lead to confusion, frustration, and even abandonment.

Feature Bloat disrupts user journey?

One of the keys to a successful product is crafting an optimised user journey – guiding users through a logical flow that meets their needs efficiently. However, when you pack too many features into the initial experience, it becomes nearly impossible to achieve this. Users end up getting sidetracked, lost in the maze of options, and struggle to accomplish their primary goals.

Feature Bloat kills conversions

Ultimately, feature bloat can be a conversion killer. If users can't figure out how to complete their desired actions due to the clutter of features, they're likely to abandon the product altogether. This not only impacts your conversion rates but also the overall user experience and perception of your brand.

The Trick: Prioritise and Streamline

Instead of throwing every possible feature at users from the get-go, focus on presenting the core functionalities that address their immediate needs. Then, gradually introduce additional features as users become more familiar with the product.

By taking this approach, you'll create a more focused and intuitive user experience, increasing the chances of user engagement, conversion, and long-term success.

The simple idea is to make it easy for users to get value. And keep doing it in smaller chunks at a good pace.?

I am building a platform to help you track what features are costing you the most and what customers are most expensive. If you’re interested in implementing an analytics solution that works for your revenue, hit me up at [email protected]

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