Why TikTok is a great marketing tool for your wedding venue

Are you on TikTok yet? If the very thought of creating and uploading content on yet another social media platform fills you with dread, I get it. It can sometimes feel like you’ve just managed to perfect your content on one platform and another new social launch appears and you have to start all over again. But TikTok is here to stay and it is certainly not a platform for 'silly dancing' as one of my clients said last week. When used to its full potential, the rewards for wedding venues can be huge. With over 1 billion active users every month, what are you waiting for? Our industry is a very visual, creative one full of beautiful wedding days and awesome suppliers so of course the 'go-to' platform for promoting your venue would be Instagram and Pinterest but here is why I think Tiktok has the edge over both of those.

Why you need to be on TikTok

Still need some convincing? At The Venue Experts our awesome marketing team know TikTok inside out and know exactly how to use the platform to get incredible results for our venues. These stats say it all:

• Our venues are seeing direct, strong enquiries from this platform
• It is not (yet!) a crowded place, not every venue is on there as they are with Instagram. Which means you get shown to more engaged couples searching for venues!
• Whilst Millennials favour Instagram, 41% of Gen Z are using TikTok for wedding planning (thanks to Bridebook for the great stats on the webinar yesterday!)
• The reach is huge! At TVE, we achieved 69K video views in 7 days for one venue and achieved 349K views in 28 days for another venue.
• We increased likes and profile views by over 1000% (yes, 1000%!) in one month for one venue.

Why you need to be on TikTok

Having a strong social media presence is key to a wedding venue’s success and forms a huge part of their marketing strategy, and TikTok is 100% a part of this. It’s a really unique platform, offering venues a chance to give a glimpse behind the scenes as well as showing off a venue’s personality through short video content, trends and more 'real, authentic' content which is what gen z are wanting. More and more couples are using social media to search for their wedding venue and we know first-hand how important TikTok is in this process. At The Venue Experts we have had numerous couples enquire at our venues, saying that they found them through TikTok.

In fact, we even had a couple ring one of our venues to say they had found them on TikTok and were so sure of it being the right venue for them they didn’t want to see anywhere else. Their total enquiry journey was just over 2 weeks, but they booked within 3 days of viewing the venue in person. How amazing is that? Don’t forget TikTok is a free platform, so even that one booking sees an unbelievable ROI. There is no current need to boost posts as the growth we are seeing is organic and fast!

How to grow your TikTok profile and reach

While it goes without saying, The Venue Experts team can of course look after this and all your social media channels for you, I thought I would include some top tips to make the most of this incredible marketing tool. Here are our top tips:

• Be consistent, as with all platforms, decide the number of posts and stick to it for at least 30 days. On TikTok, the more posts the better, with some campaigns we run we have posted as much as 3 times a day but aim for 1 post a day on TikTok.
• To avoid feeling overwhelmed, batch create your content. Spend time researching on the platform to see what sounds are trending, any appropriate trends you could do and look for inspiration from other creators in your niche.
• Include a call to action – you want to keep the interaction going as much as possible.
• Content-wise, feature walk throughs, information about pricing, showcase room by room, real weddings, get to know the team, history of the venue, vendor spotlights and generally show why your wedding venue is the best there is.
• Use SEO to push your posts to #weddingtok so they are easy to find and reach the right audience. To do this include keywords in text on the screen any verbal you include and the captions.

How The Venue Experts can help

There are so many more tips and guidance we can offer, book a Power Hour to really go deep on TikTok and any other social platform!

If you’re keen to make the most of TikTok for your wedding venue but are lacking the time, knowledge, or confidence, The Venue Experts can help. Our marketing team offer a single platform service, as well as a general social media package, meaning we can focus solely on building your TikTok profile. From crafting a TikTok marketing strategy to creating standout content that delivers results, we’re ready to transform your online presence. Ready to make the change? Just click here to get in touch or email me at [email protected]

Follow me on my own TikTok journey @stacey_thevenueexpert

Follow the team! @thevenueex