Why will Tik Tok soon fail?

The rumors shutting TikTok first originated when government agencies started banning due to cybersecurity purposes... #tiktokexposed #tiktokbaninindia #beyourownboss

What is TikTok?

TikTok is a video sharing platform with a twist. Videos can be no longer than 15 seconds and they are based on various themes: music, cooking, travel, dance, fashion, and so on. Users create these short videos, use simple tools to add music and special effects and share them on the site. The most popular clips are high on entertainment value, with a premium on instant gratification. 

What made it so popular

·        It is convenient to use

·        The video is editing is cool and very quick & easy

·        Works on all platforms like IOS and Android

·        Easily accessible on phone so literally accessible from anywhere

·        Anyone can use it

So now understand, who is using and what group of people are contributing to it.

The strategy was very nice or may it just hit the right spot at the right time. The millennials who wanted to do something different and were competing with people who were established from 10-20 years found this promising and started putting their maximum efforts and started promoting it within there own network. This builds a strong user base and

Their ideas were clear

·        Short

·        Something that stirs emotions

·        Very engaging

Before analyzing facts lets first understand what is the journey of TikTok and how it became so popular

TikTok comes from China, but, interestingly, not owned by any Chinese tech giants. Despite it was launched by ByteDance in 2016, a Beijing-based tech company traditionally focused on news. While there was another app called Musical.ly. Although founded in China, most of its users were based in the US. The combined global reach of TikTok and Musical.ly made for a powerful combination. So TikTok acquired it.

While many social media applications focus on global consistency and reach, TikTok focused on targeting specific local audiences. For example, in Japan, TikTok collaborated with a large artist management company to drive traffic from YouTube and Instagram using watermarked TikTok videos created by local celebrities. It also ran a series of dancing and music campaigns focused on overcoming shyness, an issue for many young people in Japan. Similarly, it localized globally. Moreover, capitalizing on the Fear of Missing Out (FOMO), an incredibly powerful psychological marketing tactic, TikTok has grown to the second-most popular app on the store.

Now, understand why will it fail?

It is basic – till now it does not have any filter/bifurcation on content. Moreover, they are pushing everyone on your streaming whereas a consumer I only have a short time to explore and I don’t want to be left out drained. So, it’s becoming another google or youtube for content and will lose its edge over others. So, the best thing it needs to do is filter its content use data analytics, cookies to identify and do profiling for users and not push everything and anything to consumers. Understand your consumers and fix this problem for them or else Success is short-lived.