Why Tenants Move: Insights for Bournemouth Landlords

In the ever-evolving landscape of property rental, understanding tenant motivations is crucial for landlords aiming to retain renters and attract new ones. A recent survey by Rightmove highlights the primary reasons tenants in the UK gave when deciding to change their living arrangements, offering valuable insights for landlords, especially in the Bournemouth area.

1. ?The Quest for More Space According to the survey, 29% of renters move to find a larger house or flat. This trend is particularly relevant in the post-pandemic world, where the home has often doubled as a workplace and a personal retreat. Bournemouth landlords can capitalize on this trend by highlighting the spaciousness of their properties or considering renovations that intelligently maximize space. ?

2. Stepping onto the Property Ladder With 25% of tenants moving to purchase their own homes, it's clear that the dream of homeownership remains strong. While this might seem like a challenge for landlords, it presents an opportunity to target demographics less likely to buy soon, such as young professionals and new residents in the area. Offering flexible lease terms might also attract tenants who are saving to buy but are not yet ready to commit to a mortgage. ?

3. The Lure of Outdoor Space The desire for outdoor space drove 22% of the moves, underscoring the importance of access to nature and personal outdoor areas. For Bournemouth landlords, properties with gardens, balconies, or proximity to parks could be particularly appealing. Marketing these features effectively can make a significant difference in attracting tenants who prioritize outdoor living.

4. Seeking Better Surroundings Eighteen percent of respondents moved to improve their living situation, either by relocating to a better area or escaping unpleasant living conditions. This statistic is a crucial reminder of the importance of maintaining properties to a high standard and choosing locations wisely. Landlords should focus on regular maintenance and highlight the safety and attractiveness of the neighborhood in their listings.

5. Energy Efficiency: A Growing Concern As environmental concerns continue to rise, so does the preference for energy-efficient homes, with 15% of tenants citing this as a reason for moving. Bournemouth landlords can make their properties more appealing and future-proof by investing in energy-saving improvements such as better insulation, energy-efficient appliances, and smart home technologies.

6. Relocation: Closer to What Matters Relocation to be closer to family or work influenced 13% of the moves. While this factor might be less controllable, landlords can attract relocating tenants by emphasizing local amenities, ease of access, and transport links, particularly if their properties are near major employment hubs or family-friendly areas. ?

7. A Fresh Start Finally, 12% of tenants simply sought a change of scenery. This desire highlights the importance of marketing the unique aspects of a property and its location. Whether it's the vibrant culture of Bournemouth, the seaside charm, or the community spirit, emphasizing what makes a property special can attract those looking to rejuvenate their living environment.

Conclusion For landlords in Bournemouth, understanding these driving factors behind tenants' decisions to move is key to adapting strategies that meet current demands. By aligning offerings with these motivations, landlords can not only retain tenants longer but also attract a broader pool of potential renters, ensuring their investments remain profitable and relevant in a changing market.