Why Telling Your Brand Story is an Effective Marketing Strategy

We’ve all seen the use of phrases such as “only while supplies last” and “get in on our huge sale!” FOMO (fear of missing out) is powerful. But after a while, those phrases have no meaning, especially for brands that are repeat and frequent offenders.?

Don’t be like?that?brand.?

Today’s savvy consumers want to have a meaningful relationship with the brands they support. And that is where storytelling comes in.?

Learn 3 key ingredients you need for effective brand storytelling.

How Often Should You Post on Instagram?

Getting the frequency of your posts on any platform just right can seem like a high wire circus act at times. So how often should you post on Instagram? If you ask that question, you are bound to get a lot of different opinions. It really depends on your account and your unique data and insights.?

Keep reading for key Instagram insights on posting frequency and how to take your marketing to the next level.

Crafting an Effective Email Marketing Campaign

Email marketing may seem old school but it still remains one of the most effective tools in your marketing toolbox. When done right, it can build brand awareness and drive sales.?

Despite the fact that email marketing has been around for most of the digital age, crafting an effective email marketing campaign can still be a struggle for most business owners. Today it requires an attention to detail, engaging content, and more complex techniques than the good old “hard sell.”?

Check out these do's and don'ts of email marketing that will help you craft a much more effective and successful email marketing campaign.