Why Tech Giants Are Making Their Product Roadmaps Public—and Why It Matters

A product roadmap is a strategic document that helps product managers streamline their execution processes and define the key problems they want to solve, along with the solutions they plan to implement. The product roadmap is also aligned with the company’s business goals or OKRs and reflects the company’s product vision in the short term or for a specific period.

Tech product companies often follow the concept of an open or public roadmap, where they make their roadmap accessible to the public. A public product roadmap shows the future plans and direction of a company’s product or service.

Purpose of a Public Product Roadmap:

• Show what has been done and what will be done in the future
• Provide an opportunity for feedback
• Help stakeholders make informed decisions
• Build trust and excitement for upcoming features and releases
• Provide transparency and communicate the company’s vision

Some of the companies with public roadmaps include:

• GitHub: GitHub Roadmap
• JIRA: JIRA Roadmap
• Airtable: Airtable Roadmap
• Ahrefs: Ahrefs Roadmap
• Microsoft: Microsoft 365 Roadmap
• Trello: Trello Development Roadmap
• Jenkins: Jenkins Roadmap
• Loom: Loom Product Roadmap

Reference Credit:

• Supahub Blog: Public Product Roadmap Examples
• Rapidr Blog: Public Product Roadmap Examples