Why Teamwork is Essential Across All Departments
Steve Corwood
We help brands fuel their business with story driven social media management and content creation.
We know that OEM’s and Dealers success is built on the collaboration and appreciation of every department. From sales to service, marketing to parts, each team plays a critical role in our mission to deliver exceptional automotive experiences.
Let’s explore why these departments need to work together seamlessly and the value of a cohesive marketing plan that focuses on authentic content, storytelling, and rewarding both customers and staff.
The Power of Unified Departments
Sales isn’t just about selling cars. It’s about creating relationships with our customers, understanding their needs, and ensuring they have a memorable experience from the first visit to long after the sale.
Marketing goes beyond repurposing pictures and creating quick promo videos. It’s about crafting compelling stories that resonate with our audience, building a strong brand presence, and driving loyalty through consistent and authentic communication.
Service is more than just taking calls and putting cars on ramps. It’s about ensuring our customers' vehicles are in top condition, which builds trust and encourages repeat business.
Parts play a crucial role in keeping the entire operation running smoothly. Without their expertise in sourcing and maintaining stock, sales and service would grind to a halt.
Each of these departments must appreciate the challenges and contributions of the others, working together to achieve our common goals.
The Importance of a Cohesive Marketing Plan
A well structured marketing plan is vital. It ensures that all departments are aligned, strategies are integrated, and everyone is working towards the same objectives.
Authentic Content and Storytelling: Today’s consumers crave authenticity. By telling real stories and sharing genuine content, we build a deeper connection with our audience. This not only attracts new customers but also creates loyalty among existing ones.
Customer and Staff Rewards: Recognising and rewarding loyalty is key for the Automotive sector as a whole.
We Have Partnered With MLP
We’re excited to highlight the partnership that we have with Marketing Lounge Partnership in today's Newsletter.
On a personal level we worked directly with MLP for our dealership and that experience showed me how effective they can be. Today I work alongside them delivering amazing solutions in the Automotive Sector.
*SEM Rush
There is a 60-70% chance of selling?to an existing customer. With new customers, the chance of closing a sale is just 5-20%.
Who Are MLP?
MLP offers innovative loyalty and rewards incentives like weekly or monthly fuel gift cards. These rewards are delivered digitally across the UK, complete with a personalised message that adds a special touch. They even offer options for EV charging, demonstrating real value beyond cash incentives and maintaining regular, non-salesy contact with our customers.
领英推荐
Case Study: Marketing Lounge Partnership
The Marketing Lounge Partnership’s reward system goes much deeper with the likes of staff incentives and systems that offer real value. They offer a personalised service and incentives that? help? to effectively engage and reward both customers and staff.?
If you take a look at this latest campaign with digital fuel gift cards, it provides a tangible benefit that’s appreciated by recipients. It gets rid of the outdated approach and keeps customers connected and engaged, building a sense of loyalty and appreciation.
KPMG
When a customer is loyal to a brand:
—?86 percent will recommend a company to friends and family
— 66 percent are likely to write a positive online review after a good experience
—?46 percent will remain loyal even after a bad experience
Conclusion
We believe in the power of teamwork. By having a greater appreciation and collaboration across all departments, and by implementing a cohesive marketing strategy that focuses on authentic storytelling and meaningful rewards, we can achieve greater success together.?
Let’s continue to work as one cohesive unit, strategising and appreciating each other’s contributions, and rewarding our teams for their hard work and dedication.
Thank you for being part of the Fuelled Automotive family. If you would like to know any more information from this email please feel free to get in touch.
Checkout the latest Free Fuel Campaign - https://mlp.agency/freefuel/
Best regards,
Steve Corwood
Fuelled Automotive Newsletter