Why Taylor Swift Is a Marketing Genius [+ What You Have to Learn From Her]

Barbara Walters had it right in 2014—Taylor Swift?is?the music industry.?

Today,?she stands tall?(5’10, to be exact) as not only one of the most prominent figures in entertainment but the greatest digital marketer of our generation. After releasing?10 studio albums, selling over 50 million copies with 150 million singles, it’s safe to say that Swift’s audience is enchanted by her.?

Midnights?(her latest creation) is being called Swift’s “biggest album success yet.” Not to be casually cruel in the name of being honest, but?Taylor Swift is a marketing genius—and we all have something to learn from her.

What Makes Swift Bigger than the Whole Sky?

Over the past 17 years, everything has changed—Taylor Swift has undergone a metamorphosis. Her willingness to change, evolve, and transform like a mirrorball has cemented her status as an icon for the ages.?

This societal requirement for artists, particularly young female artists, to reinvent themselves (“Be new to us, be young to us,” Swift describes society’s demands?in her documentary) is likely the birthplace of?Taylor Swift’s famous marketing strategy.?

From fearlessly embodying her Nashville roots on her debut to moving from country to pop with?Red?to her indie, cottage-core revival with?Folklore?and?Evermore, she’s not afraid to confront the transient nature of growing up.?

The story of Taylor Swift is a?bildungsroman?of sorts, a coming-of-age tale. If there’s a secret to her success, it’s her connection to her audience as they go through the journey of life right beside her—from 15 to 22 and beyond.

How Swift Masterminded a Revolutionary Marketing Strategy

So, how does Swift and her team channel that personal mission into a successful marketing strategy? How does she keep making sparks fly?

Pioneering Social Media

Taylor Swift was an early adopter of social media, even?dedicating her 2008 CMT award?to her “MySpace people and everybody who voted.” Even then, words like “digital revolution” were thrown around in the same spaces as Swift. Her knack for using social media platforms to reach her audience directly has made her uniquely accessible to her fanbase.?

In other words, Swift’s success is not her own—for many fans, it’s the story of us.

The latest example is?Midnights, which broke numerous sales and streaming records in its first week. Those records included sweeping the Billboard Hot 100 by?taking all the top 10 spots. Even given her history of dominance, this was an epiphany—it had never happened before.

Taylor Swift and her advertising?team took to platforms like TikTok and Instagram to promote the album.?Her clever videos?featuring bingo balls with track numbers written on them have been viewed more than 83 million times collectively. The album’s?announcement post?got more than 8 million likes on Instagram. But how did she get such impressive metrics??

Easter Eggs and Puzzle Solving

Thousands upon thousands of fans commented on Swift’s?Midnights?posts trying to decipher the meaning of outfits, word choices, accessories, and emojis (probably inspired by her use of red hearts to?hint at the re-recording of?Red).?

Leaving these easter eggs behind for fans to...click here to read the full article.