Why Tailor-Made Websites Are Better Than Run-of-the-Mill Cheap Alternatives?

Imagine walking into the market to buy a smartwatch and having two options in front of you- a $39 smart watch and a $499 Garmin Forerunner?. ?

What will you choose? ?

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If you are a serious sport/ fitness enthusiast, your choice would be Garmin. The $39 smart watch can be no match for the features, quality, accuracy, reliability, and credibility that Germin brings in. ?

Similarly, in a crowded marketplace with 200 million shops, the one you go to for shopping must be the one that stands apart. And how would you judge whether a shop really stands apart, if you are new to the market??

You will choose one with the best storefront, right??

Well, the same analogy applies to your website.?

As of 2024, there are 1.1 billion websites on the web, and 200 million of them are active.?

With 80% of consumers researching online before making a purchase and 75% judging your credibility based on your website, you’ve got just 50 milliseconds to make a lasting first impression. And how do they judge? Of course, they consider the look and feel of your website.?

Therefore, a generic, off-the-shelf site simply won’t cut it.?

But here’s the good news—when you invest in a tailor-made website crafted by a website development company with your target audience in mind, you stand out in that sea of competition. A custom website captures your brand’s essence, grabs attention, and converts visitors into loyal customers.?

Let’s look at some of the top benefits a custom website offers over cheap alternatives:??

1. Unique Branding and Professionalism?

A cheap online website builder uses generic templates, making your business look unoriginal or unprofessional. It’s like wearing your acquaintance’s clothes—it just doesn’t look right, does it??

Similarly, a run-of-the-mill website isn’t created with your unique value proposition or brand identity in mind. As a result, it feels robotic and fails to engage visitors. For example, consider these two templates:?

Generic?

Tailor- made?

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The first one is a generic design that puts you off with its basic, uninspired look. The second one instantly grabs your attention with bold text like “Be painfully aware.” The design draws you in and compels you to scroll down, eager to learn more.??

Generic?

Tailor- made?

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As you scroll further, the generic version continues to disappoint with its dull color scheme and text-heavy layout. In contrast, the custom site on the right engages you with visually appealing graphs, pie charts, and figures. Even before reading the text, you can tell the second website is about finances and number crunching.?

Additionally, the custom design is intuitive, appeals to your subconscious, and motivates you to explore further.??

1. Better User Experience (UX)?

If you want to give your customers a truly immersive experience, you need to understand them inside out. When you connect with a company offering web development services to create a tailor-made website, they research the customer profile, competitor sites, and expectation gap to understand the needs and wants of your customers. Then they create websites that are designed with your specific customers in mind.?

Additionally, custom-made websites offer a smooth navigation experience, are optimized for mobile, and have faster load times to grab customer attention. This is crucial because mobile devices account for a significant portion of website traffic. With over 60% of global web traffic coming from mobile devices in January 2024, you risk losing customers if your website is not optimized for mobile platforms.??

Moreover, it is also important to have fast loading times. If your website's loading time exceeds 3 seconds, your customers will simply visit a competitor. As the graph above shows, the longer the wait times, the more willing the user is to leave the website without checking the content.???

Compared to these benefits of a custom-made website, the one-size-fits-all nature of cheap templates simply pales. That’s why it’s imperative to connect with a website development company and let them build a tailored website to really stand out.??

1. Flexibility and Scalability?

Cheap websites often have limited functionality. Therefore, as your business expands and you need additional features, the only option is costly upgrades. However, a tailored website is designed with your business needs in mind and can be easily expanded in the future.?

With a tailored website, it becomes easier to add future enhancements with custom integrations. This offers your business the freedom to scale freely in the future. Thus, while the generic website appears cheaper, it is the tailor-made variant that offers more long-term value. Hence, it makes business sense to let a website design company create and develop a perfect tailor-made site for you.??

1. SEO and Performance?

A website's design has a significant impact on its SEO performance. The design and layout of a website affect the way users interact with it and can positively impact conversions and lead volume. For instance, 94% of a user’s first impression of a website is related to its design.?

Unattractive design or poor navigation can put off a visitor and cause them to quickly leave the site—leading to higher bounce rates. High bounce rates can negatively impact your SEO rankings. Research also reveals that 38% of people will stop engaging with your website if the content or layout is unattractive.?

Poor user experience not only affects traffic but also signals to search engines that your site isn’t relevant, which negatively impacts SEO. Moreover, by having a proper website design that incorporates SEO best practices like schema markup, you can increase the chances of your website ranking on the first page of search engine results by 50%.?

All these factors together create a strong case for having a tailor-made website to boost SEO performance. A generic and cheap alternative can have cluttered code and be poorly optimized, leading to poor site performance and a drop in search engine rankings.??

1. Security and Long-Term Stability?

A custom-built website often includes better security measures. Having good security in place not only protects user data but also boosts your search engine ranking. Research shows that 85% of people will not browse a site that is not secure.?

But a generic website might not offer sufficient protection and may lead to data breaches. Moreover, a custom site reduces long-term costs for maintenance and repairs, leading to enormous savings potential. This is why it is necessary to connect with a company offering web development services and have your own customized website.??

Wrapping up?

As discussed above, a tailor-made website offers numerous benefits compared to generic and cheap alternatives. A custom-made site helps you communicate and establish your unique brand. Moreover, such a website boosts SEO performance, offers a better user experience, is more secure and stable, and gives you the flexibility to scale.?

Therefore, as a business owner, it is important to think beyond immediate costs and focus on long-term value when choosing tailor-made websites over cheap and generic variants. As an entrepreneur, it is important to invest in a website that grows with your business and sets you apart from the competition.?

However, if you are still worried about costs, hire web developers at a fraction of local hiring costs from Remote Resource? . By opting for remote employees, you can make huge cost savings while having a website that sets you apart