WHY TACTICS WITHOUT STRATEGY IS THE NOISE BEFORE DEFEAT
WDA Automotive Marketing
WDA has been driving business for Automotive brands since 1997.
Are?YOUR?Marketing Actions driven by a Sound Strategy?
“Strategy without tactics is the slowest route to victory, however Tactics without strategy is the noise before defeat”?– A very famous and relevant quote from the epic work,?‘The Art of War’.
Put another way – the best plan in the world obviously wont achieve anything without direction and action… but much worse, action without any plan will sap time, energy and resources – and always end in failure!?
Thing is, we all know this right? We’ve all heard the phrase ‘failing to plan is planning to fail’.. and most companies in most areas of their business have a detailed strategy in place. However, within marketing it’s often missing. Even amongst a surprising number of the larger Automotive businesses we talk to, lots of whom focus purely on engagement. Discussions often jump straight to tactics and channels, often with no real plan beyond getting their brand in front of the biggest audience for the least outlay.?
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