Why Sustainable Fashion is About More Than Decomposition
Amar Nagaram
The future is borrowed from the next gen. Let’s make sure we give it to them in a better state.
We've all seen the labels: "biodegradable" and "eco-friendly," plastered across clothing tags. While these terms might sound good for the environment, the reality is more complex. Here's why biodegradability doesn't automatically translate to sustainability, and why the focus should be on a garment's entire lifecycle.
The Biodegradable Myth:
Biodegradable simply means a material can break down naturally by microorganisms. While this sounds positive, there are crucial factors to consider:
Breakdown Time: Some "biodegradable" materials take years, even decades, to decompose completely. This extended timeframe limits their environmental benefit.
Microplastics: Even biodegradable materials can shed microplastics during breakdown, polluting ecosystems and harming wildlife.
Composting Requirements: Many biodegradable materials require specific composting conditions (industrial facilities) not readily available everywhere.
The Bigger Picture: Sustainable Practices
Sustainable fashion goes beyond just the end-of-life of a garment. It encompasses the entire production process, focusing on minimizing environmental impact at every stage:
Fiber Source: Look for clothing made from organic cotton, hemp, or recycled materials. These options require less water, pesticides, and energy to cultivate compared to conventional cotton.
Processing & Dyes: Chemical-intensive processing and harmful dyes pollute water sources. Sustainable brands prioritize eco-friendly alternatives and responsible water management.
Labor Practices: Fair wages, safe working conditions, and ethical treatment of workers are fundamental aspects of sustainability.
Focusing on the Journey, Not Just the Destination:
When choosing sustainable clothing, consider these factors:
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Material Composition: Opt for natural, organic, or recycled fibers.
Certifications: Look for certifications like GOTS (Global Organic Textile Standard) or Oeko-Tex Standard 100, which ensure responsible production practices.
Brand Transparency: Support brands that prioritize sustainability throughout their supply chain and communicate their efforts openly.
Quality & Longevity: Invest in well-made, timeless pieces that will last longer, reducing waste and the need for frequent replacements.
By shifting our focus beyond "biodegradable" labels and prioritizing sustainable practices throughout the garment's journey, we can make a more significant positive impact on the environment.
Remember: Sustainable fashion is a holistic approach. Making informed choices empowers us to support brands that are truly committed to a greener future for our planet. You have every right to ask for all the details from your brands, so that you can make an educated purchase.
At VIRGIO we have redefined the standards of transparency. We not only publish the fabric composition details, manufacturer details but a complete invoice of environmental impact in making our styles. We believe this is a very important step towards bringing accountability in the world of fashion.
#ConsciousConsumerism
#BuyBetter
Because #ItMatters
#VIRGIOCIRCLE
#SustainableFashion
#BeyondDecomposition
Building Virgio | Author & Coach | Keynote Speaker I Proud Mom
8 个月Very informative, thanks for sharing Amar Nagaram. Love the focus on journey rather than destination.
It's important to look beyond just the "biodegradable" label when it comes to sustainable fashion. Consider the entire lifecycle of your clothes, from materials to production. Choose wisely for a greener future!
In Retail 45 Yrs & Images Group 25 Yrs - indiaretailing, Images Retail, Images BOF, Business of Food, India Food & Fashion Forums, Phygital Retail Convention, Shopping Centres Next, India D2C Summit
9 个月You are so right. Thanks for sharing