Why sustainable cosmetic packaging is the right green marketing solution for you?

There is currently a worldwide call for sustainable packaging in the cosmetics industry, largely driven by consumer and e-commerce trends.

Even before the COVID-19 pandemic began, beauty products were already consuming billions of units of plastic each year, accounting for a significant portion of environmental waste.

What is Sustainable Cosmetic Packaging?

Sustainable cosmetic packaging consists of beauty product packaging materials, which are subsequently processed according to the 3Rs (reduce, reuse and recycle). Other important properties are biodegradability and organicity.

Other formats are 'refillable', all in all sustainable with the goal of reducing the volume of single-use packaging in the industry.

What are the benefits of packaging cosmetics with sustainable materials?

The most obvious benefits of using environmentally friendly cosmetic packaging are mainly related to the green marketing and production aspects of the enterprise

1. Broad market prospect

Surveys from various companies prove that people associate eco-friendly choices with health protection.

Globally, 7 in 10 consumers support sustainable cosmetic packaging, and the same percentage are willing to pay more to switch.

The eco-friendly cosmetic packaging market is ready for it, and the shift might be worth the risk.

2. Opportunity to gain good market share

Many brands are already trendsetters in green and sustainable packaging.

If small businesses make the switch early, they will be in a good position to capture greater market share.

3. Customer Loyalty

Using sustainable cosmetic packaging demonstrates the company's commitment to going green. Doing so helps spread some word-of-mouth advertising, which can increase online sales by as much as 60%.

4. Contribute to the protection of the environment

Green marketing has always been popular, and it also helps reduce waste and preserve natural resources for the next generation.

Companies that implement environmentally friendly policies not only sell more, but they also help protect the environment.

As a professional cosmetic packaging manufacturer, we have a variety of sustainable packaging options.

Welcome to contact us to purchase beautiful and reliable cosmetic packaging to help you achieve the best green cosmetic marketing solution!

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