Why The Summer is So Important in Business

? Nobody is around

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? Call me after summer

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? My favourite: "Everyone is on holiday".

These are the various excuses you often hear. If everyone was on holiday and nobody was around, the economy would collapse.

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October, November and December, aka Q4, is the biggest time of the year in business for many.

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Everyone is working frantically to hit target while also keeping an eye on the following year.

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Here’s the problem: You won’t hit your Q4 target if you start in October. You need to start sooner which is why summer is so important.

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Every successful business owner I’ve worked with, every talented entrepreneur I’ve had drinks with, everysales person I’ve done personalised 1:1 coaching to – they work their socks off over summer.

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Sure, there’s a holiday of 1-2 weeks, that’s understandable and well deserved. You need to rest to come back stronger.

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How much rest do you need and what should you be doing?

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1.???? Standing out

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People rarely get thank you cards, so I am sending those out to business connections to say thank you. Each card has a personalised message

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4 of my clients have received books in the post because it was their birthdays. Sending a LinkedIn voice note or video is also great. Taking the time and spending money to send a book with a handwritten dedication, nobody is doing and you bond more with people

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I shot a sales video about rock music – sales lessons learned from ACDC and after 1 year of massive effort, I finally won my first client from Youtube https://www.youtube.com/watch?v=O6k141oqwdk&t=5s

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Please subscribe to my Youtube Channel since I will be uploading new sales videos every week. You don’t get put into any sales funnel or marketing database.

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2.???? Upskilling

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I’ve finished Alex Hermozi’s funnels course for a launch I am planning in September. I’ve studying Benjamin Hardy’s Rapid Transformation course to help take me to the next level. I’m re-reading many valuable books here where I have highlighted key passages. I’m working with my business coach Gail even though business is going well.

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3.???? Protect Your Mental Health

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I don’t compare myself to others who are having fancy holidays, I’m happy for them. It’s taken years for me to get to this post and there’s no comparisonitis in my life. I focus on making myself better.

The Northern Irish coast is absolute heaven this time of year and I have an 8am walk for 30 minutes and 4pm walk for 30 minutes with a choice of several beaches around me. I've also invested in a stadnding desk that is helping with posture and focus.

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4.???? Plan Now

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You put in the massive effort now, you will have more success by the end of the year.

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Every day it breaks my heart to see people failing through fear and indecision. If you don’t invest in yourself or wait until the economy picks up, then there's a huge risk of failure. Be the person who makes a positive difference to yourself and others.

After all, if you don’t invest in yourself, then why would anyone invest in you?

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If you want to overcome imposter syndrome, objections ?ghosting and outreach blocks to increase sales and get more from LinkedIn, drop me a DM or go to?https://nirajkapur.com/case-studies/

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I offer personalised 1:1 Sales & LinkedIn coaching and training that supports you, your values and your business.