Why Successful Business Owners Are Scared They'll Run Out Of Money & What To Do About It
Let’s look at a very common problem: many business owners (yes, even multiple 6fig earners) are scared they won’t have enough money or they’ll run out of money.
As a result, they often become very controlling with their money, some hoard, and/or some turn their fear into a self fulfilling prophecy and can’t seem to hang onto money (or even if they are making more and more, they aren’t taking home more!).
What causes these fears (and subsequent sabotaging behaviors) is you’ve been taught the ’spot reduction’ approach to dealing with your finances and managing your relationship with money.
‘Spot reduction’ is like doing a bunch of sit-ups to reduce belly fat, while ignoring the rest of your body and your nutrition. It’s an outdated concept that’s been proven not to work. But when it comes to money, we don’t realize we’re practicing this approach because EVERYONE pretty much is (except people who are enjoying financial peace & plenty).
Examples of using ‘spot reduction’ with your money:
- Pay a full service CPA to manage your books and file your taxes, but you still feel stressed about having enough to buy a home, even though you make 6figs+ (that’s because it’s not a CPAs job to help you plan a down payment for a home - their job is to keep track of your income/expenses and help you get your taxes paid correctly and on time)
Result: Your taxes are paid and your books are balanced, but you feel years away from cooking your first delicious meal in your new kitchen.
- Work with a financial advisor to figure out how much you need to invest in retirement and set up investment accounts, but you are worried you may not have enough cash flow NOW, even though on the outside, business is humming along and you’re hitting your income goals (that’s because it’s not a financial advisor's job to help you figure out how much you need to set aside in order for you to sleep well at night and prioritize your desires now)
Result: You know how much you need to retire in order to have several million, but you don’t feel financial peace & plenty now.
- Take a mindset course/read a book/get some money coaching, but when your tax bill comes in, you get all twisted up inside (that’s because most mindset coaching/tools only communicate and engage with your conscious mind, when your subconscious mind is running the show 99% of the time)
Result: You’ve created a bunch of awareness around your issues and might feel better for a time, but you revert back to your old, fretting & stressing familiar ways.
What’s happening is that you’re unconsciously putting yourself in a position to feel lack. How does this happen? Well, we don’t see the world as it is - we see the world through our very own perceptual filters.
And yes, you guessed it! Your perceptual filters were created and strengthened when you were a kid.
Now, in order to essentially stop throwing yourself under the bus (i.e. - change your perceptual filters) we need to identify the beliefs, values and attitudes that correspond to the version of financial peace and plenty that you desire. Not the person who earns $20K+ months, but frets over $5 (I’ve resembled that person all too closely!), but the person who earns $20K+ a month and feels relaxed and expansive.
If you were my client, first thing we would do is have a talk about what you need to believe about yourself, the world around you, about money, etc. in order to feel more relaxed, expansive and trusting with money. We would come up with a list of statements expressing the values, attitudes and beliefs you want to have and we muscle test them.
Some examples of statements that have worked like a charm for my clients to shift from lack to abundance are:
?? Money is a renewable resource.
?? I nurture, love and take care of my relationship with money.
?? I can handle it.
?? My net worth is separate from my self worth.
Using muscle testing as an effective way to communicate with your subconscious mind, we muscle test the statements we come up with against your subconscious mind and then enter a gentle change process to transform all the tests that came out weak. When you begin with your emotional being, especially at the subconscious level, you take in the ENTIRE PICTURE and reduce the likelihood of falling into 'spot reduction’.
Specifically, we:
1. Pre-test the new attitude/value/belief you want, such as, ‘money is a renewable resource.’ (if we’re working with a bunch of beliefs - like 10 - 20 - we can pre-test them all, group them together, and make changes to many beliefs at one time)
2. We get a muscle test reading (strong or weak, it’s usually weak)
3. We MT (muscle test) for permission to make changes (this step is unique to almost all change modalities I’ve experienced)
4. We MT to make sure your subconscious mind knows what you’re asking it to do (if not, we go through a process to give your subconscious mind indicators of what will be different in your life)
5. I facilitate a process for you to go into a state of ‘super learning’ or ‘whole brained’ state (feels like hypnosis, meditation, elevated thinking, epiphanies, receiving messages from God/Spirit) - you’re in this state for less than 5 minutes and this is where the magic happens!
6. We MT to verify changes have been made (you’re now feeling a lot better).
7. We close the session and allow your subconscious mind to internalize all the changes (no homework or saying affirmations every day)
This is how a client of mine (marketing & business coach) was able to add an additional $50K (quarterly) income stream with ease. She came up with ‘I nurture, love and take care of my relationship with money’ and ‘I can handle it!’ Creating this additional income stream just days after our session was - in her exact words - ’so easy, it was almost funny!’
Notice, I did not say that we need to journal until our hands turn blue and get into the nitty gritty of your life story and how you created your current situation. When you do that, you’re rejoining the circus by engaging with your conscious mind and as I explained earlier, that’s not helpful. We want to engage with your subconscious mind!
It’s about upgrading your internal operating system. Cool thing, is you don’t turn on your computer after an upgrade and have it mysteriously go back to the old version. I work with my clients to change their biological operating system the same way you upgrade your computer. Its rewriting the software of your mind to change the print out of your life. Once you change your operating system, the old way of doing things just doesn’t come up for you. Your lead thought and your lead behavior changes according to your updated wisdom.
As a client of mine, I facilitate the ability for YOU to make the change inside of yourself. So, if you realize you are putting yourself in a position where you are more likely to feel ‘lack’ and you know it’s because of some deep seated beliefs which are fogging your perceptual filters, I’d love to help you.
A recent client of mine, experienced and trained in NLP, told me doing subconscious change work with me about her money situation makes NLP feel like it’s still in the dinosaur era. Apparently it sometimes takes 3 - 5 hours to do an NLP process, whereas, subconscious change processes with me (using PSYCH-K?) takes about 15 - 30 minutes. In fact, in a 90 minute wealth activation session (which can be done as a stand alone or it’s the first session in my 1:1 8week program), I was able to facilitate 19 belief changes with a client!
These private subconscious change PSYCH-K? sessions are a part of my 8week 1:1 program to help coaches/consultants achieve financial peace and plenty. In addition to these sessions, I also guide you through the other 9 steps it takes for business owners to keep more of their money and grow it in a way that’s aligned with who they are and who they are becoming. Specifically, making sure your business and your finances are set up properly (no more frankenstein finances!), how much to save & how to save, debt reduction, tax sheltering through investing in retirement, sending kids to college, buying & selling real estate, insurances, and end of life planning.
I do not sell products or take your investment money, so you can rest assured you’re getting the best, most unbiased support and guidance.
If interested in this offer, the next step is simple: Send me a message at [email protected] or DM me right here on LinkedIn and let me know you’re interested in this program. As well, tell me a bit about your current financial situation, your goals, and how you think I might be able to help. We'll have a quick chat to see if it's a fit for both of us and if so, we can get you started on your road to financial peace & plenty right away!