Why subtitles matter more than ever for vertical videos
Maria Virgínia B.
Multilingual Translator | Subtitler | Interpreter English, French, Spanish > European Portuguese | Member of SUBTLE — the Subtitlers’ Association
?? Do you struggle to get attention on social media? The answer might lie in vertical videos.
? Scrolling through social media? Notice how EVERYTHING is vertical these days?
??That's because people hold their phones upright, and vertical videos fit the screen perfectly.
? Are your vertical posts getting the attention they deserve?
?? Vertical videos are great for getting attention, but the smaller screen size makes it difficult to read subtitles.
? Long, text-heavy captions can overwhelm and cause people to scroll right past.
??Short and succinct subtitles:
? Depending on font size, keep it concise, with 1–2 lines per subtitle and a maximum of 37 characters per line.
? Make sure viewers get the main points without getting bogged down in text by focusing on the key message.
? For optimal readability, use the same segmentation as for horizontal videos, but prioritize clear and concise language.
?? Think about “scannable content.” It is important for viewers to grasp the message quickly.?
This is the key to getting more engagement and meeting your marketing goals.
?? Are you looking for more information??Email me at [email protected].
P.S.?This tip applies to any text you use on social media if you are not a video pro.