Why strategy is more important than ever in healthcare professional service firms

Whether you are leading a medical communications agency, a market research firm, a consultancy, a market access firm, or any of the other multiple professional service firms (PSFs) providing service to the pharma and biotech industries today, more than ever, you need a clear and well executed strategy.

There is so much going on, and the fundamental is that your clients are having their margins challenged. This pressure is coming your way, and in some sectors it has already arrived. To survive the coming years your business must be perceived as meaningfully unique - you need a clear and well executed strategy.

"Do more BD" is NOT the answer to the strategic challenges you face

Over the last 12 -18 months many leaders of PSFs in healthcare have spoken with me and expressed concerns over increasing pressures on their business.

I thought it may help others to see what other leaders are saying, and to understand how the complexity of a rapidly changing field can be successfully addressed. So I created a short slide deck.

In these slides I have captured some of the common themes and quotes, and proposed how a strategy that helps the business can be developed, and I challenge the myth of "Do more BD" as the medicine for all ills, as it does not work and can exacerbate problems (I have 2 amazing case studies about this). Just get in touch and I'll send you the slides, [email protected]

Once you have reviewed the slides - very readable, more Tom Peters than Tom Ford - get in touch via LinkedIn or [email protected] and let's talk about how you can develop a strategy that addresses your challenges, thoroughly reviews where you are at and where you are going, and provides a road-map for you and your staff to take your business to a better place. I work with a range of collaborators who are highly experienced across PSFs and have been there and done it; we provide highly practical support and advice.