Why Storytelling & Typography based UIs Trending in 2020?

As a UI/UX designer, I know the importance of storytelling Why because with a story I can grab the attention of my user which helps them to understand the interface.

What is Visual Storytelling? 

Storytelling - The art of deep describing the texts so they form a picture in the mind.

Visual Storytelling - Story told with the use of visual media. 

Storytelling is central to human existence says the writers. Visually a story can be told in a brilliant manner when creative typography is handled. 

Why Visual Storytelling?

'Because facts bore, stories sell !'

A baby does learn well when taught through stories. Ain't it? 

'Great website design, the greater the attention.'

The company that owns a great UI UX designer is able to have a massive audience. Visuals are important because the human brain learns, interprets and retains the information for a longer period when transmitted visually. 

Humans are visual creatures, it is generally easier to understand visuals than to read. 

1. * Talking in factual figures, 65-80 % human brain learns well visually.
2. * Any information transferred visually is processed 60,000 times faster.
3. * When a human brain reads or hears, he remembers only 10% of the information transmitted.

Major Industries Practicing Visual Storytelling

Talking about the major industries, they do practice visuals for conveying their part of speech to their target audience. Any like-minded person would understand the fact that 90% of the information transmitted to a human brain is in visuals. 

Retail Industry

Talking about Apple, the American multinational technology company rules out its product's storyline on its website in an aesthetically pleasing manner of visual storytelling. 

Education Industry

Take into consideration any website of any reputed college or University, you would learn an ongoing video visual baseline for that particular institute. You might have done that earlier itself! 

Digital Media

Be it Snapchat, Instagram or Facebook, everywhere they put up their instructions for various fields like how to use an account, how to deactivate an account, etc in justified visual story illustrations. 

Music Industry

Of course, Spotify, Apple music apps give the user a round trip to their own playlist, if long they've not heard the old ones they've been listening to earlier. 

Trending UI elements in 2020 to create a lead optimized storytelling UI for mobile and web.

Element #1 - Typography "The art of working with texts."

Typography is the medium of communication with the user which forms a visual story in the user's mind. 

Typography is everywhere one looks, every site one visits, every magazine one reads. 

Typography is eventful. It's thoughtful. 

Let us study certain fonts that help Taking the past into the future, we will be taking on board the following definitely with us. 

The Slam-Bang Bold Fonts 

Boldness is never going out of the league. Taking it to 2020, it's going to be forever dramatic, maybe extra melodramatic the coming year. 

The Conservative Serif Fonts 

Serif Fonts has always been elegant and sophisticated. The brand Zara using Serif font for its layout makes it universally soothing. 

The Clean Sans Serif Fonts 

The no-nonsense look of the Sans Serif font makes it the attention-getters! 

Corporate companies like LinkedIn, Calvin Klein use the font for they give us a polished and efficient design. 

The Appealing Decorative Fonts 

The typeface looks really fascinating when the decorative fonts are used. 2020 would retain the fashion of the font because it's a very diversified category.

Historical Vintage Fonts 

The evergreen classic touch that the vintage fonts provide us with, would never be left in history. 

2020, the modern era would take along the nostalgic touch of vintages. 

Elaborative Script Fonts 

Coca-Cola, Instagram use the script forms for their layout. They resemble handwritten calligraphy. They are the low-key fonts, much creative and much feminine!

Mature Outline Fonts 

Big or small, regular or bold, italic, rustic, sharp, The Outline fonts are running along in 2020. 

They have a strong say, the strong baseline. The sharp eye-catching outline will always evolve.

Element #2 - Colors / Gradients

Color use should be consistent across all the website pages. The website must look orderly and professional. 

When the color is applied correctly, the viewer is engaged. 

Sure, Gradient has a pretty bold presence, they must be contrasted with subtle combinations to sooth our visual outlook. 

Minimal content while using gradient gives greater reliability and pleasing design. 

 Loving the whimsical poses? Yes, that is what it is about a great color combination for visualizing.

It is lovely. It is magic. The color composition has to be such that your brain stops by to look at!

HOT. Totally summer day story. The pallet of greens is chosen aptly and the shades of pink are selected wisely!

Ain’t the atmosphere directly navigating into your heart? Bright colors used brilliantly!

Listening to podcasts with amazing color schemes, very fresh yes!

Element #3 - Iconography

The purpose of iconography is to identify, classify, and explain the context of an image, symbol, theme in visual art. Iconography is meaningful. It is symbolic. It is intentional. 

The purpose of an iconographer is to evoke an ambiance between the icon and the observer.

Safely App icons

The icon of the app aptly depicts safety through the outlay of the shield it symbolizes. DEEP!

The icons with vibrant colors and the 3D touch, speaks well dedication of the iconographer! 

Iconography enhances understanding, don’t you feel it here? Branding is done in a way, so right! Remember to be clever! Icons are aligned so well that the mind is tricked. 

The M’s are marvelously magnificent! Icons have to be a fresh approach always. 

Element #4- UI Animation 

Animation no doubt has the ability to impart a deeper and profound meaning than imagery and texts alone. 

Animations are aesthetical, quirky, whimsical, funny. Who wouldn't make up a story in mind when the ideas would be animated. 

When it comes to great UX design, animations must be functional. They should be a delight to the eyes!

https://dribbble.com/shots/7012226-S-E-G-E-S-T-A

Eye-pleasing! Your audience will never get bored with your work till you provide them with eye-opening contexts.

https://dribbble.com/shots/6441217-Innovative-Energy-Service-Website

Solid movement pays off. Motion adds to the potential of better understanding, the designer should know this well. 

https://dribbble.com/shots/6945782-Bike-Shop-Interaction

Smooth transitions and clean interactions. The goal is that the user feels the product in a fluent manner. 

https://dribbble.com/shots/5708399-Christmas-Collisions

How dynamic. The designer has worked on the movements to give a moment to his audience.

https://dribbble.com/shots/6266456-D-E-S-T-I-N-A-T-I-O-N

The perfect narrative for a perfect guide through UI animation. Gives a clear briefing of 

Element #5 - Video 

Videos are the best form of conveying the idea into a story without a doubt. 

Videos should be precise, animated, musical. 

Should have a good script, should communicate brand value. 

Having studied about how impactful Visual storytelling is, the UX designers now may comprehend the fact of how crucial it is for them to make their work visible. 

Communicating visually that can be read or looked upon, not only attracts the target market but if done in the right manner may lead to lead conversions too. 

Since you are equipped with all the detailings regarding visual storytelling, you are ready to work on your brand with amazing visuals.

Goodluck!