Why Startup Growth Hacking with Instagram

Are you a startup? Have you just received funding and need to scale fast? 

Are you starting out and looking for ways to put your name out there into the world? 

Let's first understand what's Growth Hacking.

What is Growth Hacking ? 

Growth hacking is a relatively new concept in the world of social media. In case you’re wondering what it is, Wikipedia describes it as, “a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business.” 

The word ‘hacker’ can be interpreted differently by different people, but with respect to marketing, it mainly refers to someone who can extend certain characteristics to a product that enable it to go viral and grow. 

We’re talking about the kind of growth that makes startups successful and takes them from zero to millions of followers and customers in a span of a couple of years. Growth hackers work towards boosting the primary metrics for a company/brand and keep the number of followers growing with time. 

It’s possible you don’t have much of an advertising budget at all. And you don’t know where’s best to invest it! 

Give Instagram a try! 

Why Instagram? 

• Because the platform continues to be the fastest-growing one in social media. 
• According to Statista, as of June 2016, Instagram “had reached 500 million monthly active users, up from 400 million in September 2015.” 
• Also , they recently hit an astounding 1 billion monthly users. 
• They keep rolling out cool features like IGTV and shoppable tags. 
• half of all Instagram users are active on the platform each day. 

It is not just the young people on Instagram. While, yes, it is a preferred platform among those under 35, it’s worth noting that 33% of all internet users globally aged 30-49 use Instagram. That’s 1/3 of all people on the internet aged 30-49. For the 50-64 age bracket, 18% of them use Instagram. And, for the 65+ demographic, 8% of them use Instagram. That means that, believe it or not, your audience is actually on Instagram! 

Instagram tends to be one of the most active platforms for interactions. From likes, to comments, to direct messages from stories, and building trust, Instagram is highly interactive. People are there to engage and they do. 

The question is, how are you going to grow your following in order to reach these people? That’s where growth hacking comes in. 

Stay updated with my next Blog for how can you achieve Instagram Growth 

For More Details reach me on this Email ID : [email protected]