Why stakeholders are important in your PR planning

I am a big fan of using stakeholder planning as part of an overall communication or PR strategy, not just a business development or relationships management tool. So I've recorded this podcast for you to listen to right here on LinkedIn (just click play) which I hope is informative and help gives you food for thought on this subject.

Why?

The main reason is that what motivates people to participate or not is a key part of helping us understand what problems to solve for them, who will buy our product or service, and, in turn, understand our audience better.?

This means we can create messages that resonate with them and talk to them in ways they can benefit from.

I think it’s overlooked in PR programmes as, running alongside campaign activity, it can really underpin a campaign.

You may not think you have stakeholders or that it’s for huge corporates of public sector bodies to think about?

So in this short podcast, I share what stakeholders are, how to build them into your communication or PR strategy and some of the most important questions to ask yourself when trying to understand stakeholders' needs.

Plus, there is a free guide for you if you are interested in learning more or implementing this yourself. You can grab that here.

Liked Listening today??What to do next:

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You can also leave me a voicemail on my Speakpipe page I would love to hear your feedback in this episode and thoughts on any topics I could include in future ones too.