Why spamming is not good for business?

There has been a misconception that continuing to follow up with your audience or prospect gives you a better conversion, but that’s wrong. The reality is that when you continuously follow up with your customer, there is a major possibility that you might spam and convert a prospective customer into an irate customer. This is not good for the business because not only will he start rejecting your communication and blocking you or putting you in DND, but he will also post against you. Remember, brands against whom there are complaints reading DND are penalized by TRAI, which will affect your communication with your current and prospective customers.

Use the following points to avoid this:

1. Ask your customers about their preferred time and when they would like to be called; if they say no, don’t call them.
2. If your customers don’t pick up the call, then send a single message reply only if the customer responds positively.
3. While mailing the customer, make sure you have an unsubscribe option and don’t target those who have unsubscribed.
4. The golden rule of communication is to send the right message at the right time to the right person. Proper analysing of data will help you with this.
5. Always respect the privacy of your audience and continue your communication only if they have time to listen to or understand your proposal.
6. Give your customer time to understand the proposal; reply when they have doubts; or ask them how much time it will take. If they are not responding within the time needed, then use the previous data of how much time your other customers took to accept the proposal or understand it.
7. Learn to accept rejection. It's better than having an irritated customer. Remember that an irate customer can bring negativity to your brand.
8. Moving on to a new prospect rather than following up with a dead lead will save you time and damage your reputation.

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