Why some Destinations digitally outperform others ?
We've been making a report crossing two very simple and easy to get figures: Number of monthly visitors to the official destination website, and number of international visitors. Doing this calculation for the top 20 destinations worldwide give us some kind of ranking about how good destinations pages are attracting visitors in the top destinations worldwide.
The figures give us that some cities official websites outperform others in a ratio of x5 times, being all of them in the top 20 cities worldwide regarding number of international visitors. Why is this happening? What are the best practices of those cities that outperforms others? This is what we have been looking for, and we've decided to make a report with those aspects that are common in the outperformers.
Well done Osaka! You are the best performer worldwide ;))) Singapore is also a very good one, and the group of outperformes are also Seoul, Tokyo, New York and Dubai !
I hope that you like it, you can take a look at our full report here : https://www.phocuswire.com/Tourism-boards-digital-experience-smartvel
Expert in hospitality e-commerce, sales, and marketing. Driving growth through data-driven decisions.
5 年I?igo Valenzuela, what a powerful report and extraordinary insights, Thank You for sharing it. Here I share it with my good friends and associates, now that we are aiming to put Latin America on the map of world class destinations for travel! Juan Miguel Moreno Maga?a, Enrique Lancis?and Eduardo Parra-López, we have a lot to do!