Why Some Businesses Fail
Why do some business fail? Too often it’s because they don’t know how to market themselves. As an example, back in the 1980’s I was selling radio advertising. If you remember back then denim jeans were targeted to the 18-24’s maybe to age 34 years of age.
If you were to buy radio advertising to reach that demographic you should choose a station that they’d listen to, top 40 or rock n roll. This owner chose a station that played beautiful music attracting the 45 plus listener. His comment to me was, “Radio doesn’t work”. Of course it doesn’t work if you are not targeting your target market.
When I was the GM of a CHR (Contemporary Hit Radio) station in the mid 1980’s our target was the 12-24 demographic. We wanted to go on TV and I had a small budget. What TV program reached my demo? SNL was the show and I bought one ad per week within that program, and our rating soared. When we are in business it is of prime importance to see our business from the customers/clients point of view.
My business since 1987 has been On-Hold Advertising. The reasons for an On-Hold Message are 1. It almost eliminates call abandonment 100%, 2. It increases the bottom line according to AT&T research 2?% to 5% and that 12% of the callers take action on something they heard while On-Hold, 3. It maintains the emotional tie and the trust bond that was built during the initial sales process. For very few dollars you can curtail call abandonment with a Message-On-Hold from HoldMasters, The On Hold Message System. With a custom On-Hold message you are able to inform, entertain and in many cases sell that caller all the time maintaining that emotional bond you’ve built.
Since 1987 HoldMasters has been helping both Fortune 500 companies, mom and pop businesses, and home based businesses, around the nation increase their ROI with custom On-Hold-Messages. It can up-sell and cross sell present clients and inform prospects of your business and philosophy and helps keep the emotional connection alive. It makes a small business sound big and a big business sound friendly.
Let HoldMasters help you when your business is on the line.