Why Soft Skills are Vital for Business Success

Why Soft Skills are Vital for Business Success


How you present yourself in corporate situations and how effectively you communicate with clients and colleagues is fundamental to your professional success.

Research by Harvard University, The Carnegie Foundation and the Stanford Research Institute has consistently shown that more than 85% of job success is based on so-called “soft skills”. However, many of today’s graduates are so focused on developing expertise in their chosen field that they neglect to realise the importance of soft skills like communication, networking and the ability to put other people at ease. The education system is almost solely focused on the “hard” academic skills and technical knowledge required to pass exams. The assumption tends to be that people skills and personal qualities are learned and developed at home or through other life experience, outside of the academic curriculum.

The Importance of “Soft” Skills in Determining Career Success

But while academic qualifications may get you through the door, it is these softer skills that will help you land your dream job and, more importantly, keep you moving up the career ladder. Attributes such as listening, communication and respect for others are not just “nice to have” – they are vital for success in the professional arena.

Our Social & Business Etiquette course seeks to redress this imbalance by equipping you with the soft skills you need to sail through that job interview, nail that promotion and realise your professional dreams and ambitions. From the grip of your handshake and the way you enter the room to networking with ease and handling yourself with poise at business lunches, our course covers all aspects of modern social and business etiquette. Being able to communicate effectively with clients and colleagues both in person, over the telephone and via email will help you establish deeper and more fruitful business relationships.

Train for Success with The British School of Etiquette

Training with The British School of Etiquette will give you the edge in an increasingly competitive world where your professional image can make or break your career prospects. The British School of Etiquette is the only organisation of its kind to be awarded internationally recognised accreditation by CPD, ILM and Investors in People.

Our certified Social & Business Etiquette training course will help you fulfill your personal and professional potential, paving the way for you to reach the pinnacle of your career. Most recently, the School has been accredited as a Provider of Training Excellence by the CPD, further cementing our position as the UK’s leading school for etiquette, manners, life skills and service training.

To book a place on our Social & Business Etiquette Workshop please email us at hello@thebritishschoolofetiquette

To find out more about our Etiquette Training Courses please visit www.thebritishschoolofetiquette.com


I totally agree with the writer that social skills are indeed also very important for not only career moves, but also for interacting with colleagues, clients, and vendors. It is sometimes beyond me that people at certain levels in an organization have a lack of the basic social skills or have no clue how to use them. But, this means work for us, assistants!

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