Why Social Media is vital to growing a business in the modern world

Welcome back to ?? Sprout with SHOO, our bi-weekly LinkedIn newsletter.

This week it's all about?the basics of social media, and why you need to add it into your marketing strategy.

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Social media.

What is it?

Is it just for young people?

Why are numerous businesses integrating it into their advertising strategies? For those business owners and managers that grew up on newspapers, leaflets, and telemarketing a new era is taking over in advertising marketing, and social media is at its core.

Advantages of Social Media Marketing

The key principles for a business to undergo economic prosperity are through increasing numbers of customers, and also retaining them. In order for this to come to fruition, reaching a larger target audience is imperative, and with the average Brit spending over 2 hours ? on social media per day, there is no better place to present your business to a large audience.

The days of promoting your business through telemarketing, newspapers, and leaflets are simply inferior to that of Facebook, Instagram, and Linkedin in the modern day, and with social media advertising as an industry growing annually by 5.76%, it doesn't look like the influence of social media marketing will slow down in the near future.

It is important to note differing social media platforms and the audiences they produce. As of 2023, 57.1 million people in the UK use a form of social media, around 84.4 % of the overall population, but the sheer number of social media platforms results in the dispersion of this percentage across multiple platforms.

Despite various social media platforms having differing pros and cons, the common factor in both is the enormous audience in which these platforms are able to reach, quintessential conditions for the growth of a business in the way a viral post on social media can increase exposure to a brand by millions, which is ultimately a feat in which telemarketing, newspaper, and leaflets cannot achieve.

In addition, the longevity in marketing on social media provides is also beneficial. If an advertisement on your brand is posted effectively and correctly, it may attract audiences years after it has been posted as its presence is forever online. Advertisements on Newspapers and leaflets are often thrown away after use and can be unsustainable and ineffective time-wise if there is a constant need to redistribute them for advertisement. Social media advertisement, in contrast, can be distributed through the comfort of a computer and is unable to be thrown away and not re-used, indicating a clear benefit to social media marketing.

Being an experienced business owner, brilliantly and effectively selling your business is second nature, but applying those skills in the confusing and sophisticated world of social media can prove to be difficult. A starting point can often be the hardest point for a business adapting to the modern world.

Solution for optimal social media marketing

Our ShooCo system ensures a smooth, swift, and safe transition for businesses wishing to extend their presence online in just 90 days.

The 3 key principles of the system are to Evaluate, Establish, and Enhance social media marketing for a business, with this world-class program ultimately allowing a great return on investment and setting a precedent for prolonged success in the internet industry:

Evaluate

It is essential to stand above and beyond the competition in social media marketing.

The majority of businesses are integrating social media into their advertising strategies nowadays, so it is vital to be unique in order to experience more success. The 3 steps that SHOOCO provides in evaluating the optimal strategy for a business to advertise and grow on social media, include Review, Research, and Strategies. Reviewing who has access to social media accounts is beneficial in providing security from hackers.

Researching factors such as government legislation (for example Brexit and COVID lockdowns), levels of competition, and Buyer personas are also required to understand what affects the influence of social media marketing, the quantity of competition in which you need to better, and which platform to use to optimise reaching the correct target audience.

For example, a company advertising selling property and housing estate may post an advertisement on Facebook- which is generally utilised by adults more than adolescents- as opposed to Snapchat, which is predominantly used by teenagers and a younger audience.

The SHOOCO strategy provides world-class information in-depth on all of these factors and helps business owners from Generation X, who may struggle to understand the use of social media, gain an edge on their competition in evaluating the correct strategy for growth on social media, saving time and providing optimal results, allowing a long-term return in investment.

Establish

After, evaluating the right strategy moving forward for your business in social media marketing, putting it into practice, and establishing a strong social media presence for a company is the next step.

There are 3 steps that the SHOOCO strategy provides in establishing a business which includes Gameplan, Create, and Engage. A game plan is key in determining the tactics used to promote a business and using metrics that can be used as evidence of the extent of that success, with metrics such as CPC (Cost Per Click) and ROI (Return on investment) providing useful information for analysis.

Additionally, the process of creating creative content which is published professionally and distributed effectively is imperative in attracting a large audience and optimising time and return on investment, with finally engaging an audience in order to increase customer retention, and therefore grow the customers of a business. Ultimately, these factors will ensure a business is established in social media for a business owner who doesn’t understand social media, allowing its marketing and advertising to reach a wider range of audience, with this information taught in depth through the SHOOCO system for success online.

Enhance

Finally, after a business is established online, enhancing the reach, content, and retention of the posts is essential for economic prosperity and return on investment for companies online.

The SHOOCO system provides 3 steps to ensure the enhancement of a company: Monitor, Optimise, and Scale. The first step to enhance the social media marketing of a company is through monitoring what works, and what doesn’t. Collecting and understanding data such as CPC and Conversion rate (CVR) can be vital for understanding trends so future posts can be adapted in the way that previous posts gained high levels of engagement and interactions. To substantiate the monitoring phase, optimising the marketing produced on social media, through improving original gameplans based on metrics and analysis, saves time and produces capital and engagement quickly and effectively, ensuring ROI.

After the previous 8 steps have helped optimise a strategy for social media marketing, enhancing and maximising profits is the final stage, in which using a variety of apps and metrics can help you understand what works in terms of profit, and therefore can be repeated to exponentially increase profits. Ultimately, this sector allows a return on investment through optimising advertisement and marketing on social media and is explained fully in-depth in the SHOOCO programme.

To conclude, for a business owner or manager born in Generation X, social media can be a confusing place.

However, its influence globally is on an enormous scale and it is a rapidly and continuously growing market, meaning marketing on social media can reach wide and diverse ranges of audiences who could one day become customers for your business. It is vital to implement and utilise the influence of social media in a business in order to keep up with competitors who are also looking to exploit the industry.

Social media apps such as Facebook and Instagram have much larger audiences and therefore much larger influence, compared to traditional methods such as telemarketing and leaflet advertising. Shoo social media’s SHOCCO programme is designed to plug in the gaps around the uncertainty of how to advertise on social media effectively, and ultimately provide economic prosperity and a return on investment for clients who are willing to move away from traditional marketing and enter the modern world of social media marketing.

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Want to learn more?

Find out more; https://www.shoosocialmedia.co.uk/social-media-marketing

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