Recently, we conducted our first research using artificial intelligence. We collected reviews and mentions about a specific business niche from social media, mapping services, and review sites for six months. After analyzing this huge amount of information, we got many valuable insights.
We once again confirmed that social media is one of the most powerful tools for customer experience research. Companies sometimes don't realize what perception of the brand consumers have, what their expectations and complaints are.
In this post, we want to provide some interesting statistics about social media and remind you how important it is to research your reputation online.
- There are 4.8 billion social media users worldwide, which is 59.9% of the world's population and 92.7% of all internet users.
- From April 2022 to April 2023, 150 million new users joined social media, which is 3.2% more than in the same period last year.
- People use an average of 6 different social media platforms per month.
- The average time spent on social media per day is 2 hours and 24 minutes.
- TikTok is the most popular social platform by time spent. On average, Android users worldwide spend 31 hours and 32 minutes on TikTok per month.
- Social media is most popular among users aged 18 to 29.
- 26.8% of internet users aged 16 to 64 learn about brands, products, and services through social media advertising.
- 44% of internet users aged 16 to 64 use social media as their primary source of information about brands.
- By 2027, 247.30 billion USD of the total advertising spending in the social media advertising market will come from mobile devices.
- 81% of organizations use social media to raise brand awareness.
- 33.64% of organizations monitor what is being said about them on social media. 62% of organizations that use social media monitoring software use it to better understand their audience.
- 42.62% of organizations plan to increase their social media budget in 2023. On average, 32% of the total marketing budget will be invested in social media this year.
- YouTube receives over 500 hours of video uploads per minute, and users watch over 1 billion hours of video every day.
- 70% of users learn about new brands through YouTube. They are twice as likely to buy something after seeing it on YouTube.
- Additional TikTok statistics:
- TikTok has over 1.6 billion active users worldwide. The number of users is projected to grow by 11.6% in 2023. 53.4% of TikTok's global audience is female.
- 419.9 million TikTok users are between the ages of 18 and 24, making them the largest age group among the social media's audience.
Here are some key takeaways from this research:
- Social media is a powerful tool for understanding customer sentiment and experience.
- Businesses should monitor social media to stay up-to-date on what their customers are saying.
- Social media is a valuable marketing channel for reaching new customers.
Here are some tips for businesses to use social media effectively:
- Create a strong social media presence by posting high-quality content regularly.
- Engage with customers by responding to comments and questions.
- Use social media to promote your products and services.
