Why Social Media ≠ Sales Magic

It's easy to be dazzled by the power and influence of social media... perhaps even to the point of believing that it is THE ONLY magical, magnetic form of marketing you need. Indeed, it IS a wondrous thing— I'm an obvious fan, or I wouldn't be posting this here. But it's important to be mindful, not only of what social media can do — but what it can’t.

Social media can’t fix poor sales presentation, and it isn't a sure-fire solution for achieving marketing objectives. Social media can assist in promoting existing core values. It can be a catalyst for social change. But no matter how awesome your message, it can’t magically get a prospect or client to sit down with you.

Social media can’t replace a personal marketing strategy in ANY industry- much less financial services. Without a clear, proven e-Marketing strategy — you are simply developing a mild level of brand awareness. In reality, it doesn't matter how many fans, friends, and followers you have — these numbers will never correspond to dollars you can count in your production column. Without giving prospects or clients some easy means of requesting more information from you — any correspondence from-you-to-them is no warmer than cold calling.

Without giving prospects or clients some easy means of requesting more information from you — any correspondence from-you-to-them is no warmer than cold calling.

A successful marketing effort includes response-driven email and PR. The proof lies in the 43% production increase e-Relationship subscribers see over non-subscribers. When it comes to understanding, measuring, and managing the motivational aspects of thousands of prospect and client interactions, no other financial services’ e-marketing company comes close to offering advisors all of the options, compliance-approved content, ease-of-use, training and personal service e-Relationship delivers. They provide ALL this, by the way, without a long-term contract — and for one low monthly price.

Check out how sixteen proven modules and hundreds of crucial Appointment Generators like e-Cards?, e-Storyboards?, e-Checklists?, and e-Videos?, can reach out to ‘touch’ your database of clients and prospects 12-18+ times annually— and develop likability, trust, and appointments for you. See it for yourself, here: