Why Social Media Managers Should Spend Time on LinkedIn?

• As a social media manager, it is tough to discover time to think, not to mention time to strategize. How do you prioritize the channels and messages that?depend on?whilst a?whole?is limited? And in which can LinkedIn match for?you?each day routine? If your intention is enticing expert audiences in?a context?in which they are?with inside?the attitude to do business, you need to be thinking about the world's biggest expert community as a participant for your social media advertising mix. Check out those evidence factors illustrating the booming engagement on LinkedIn.

Why LinkedIn Is a Powerful Platform for Brands

• It’s quite likely the professionals you want to reach spend time on numerous social media channels. But it’s not just a matter of engaging them on social media; you need to catch them when they’re in the right mindset.

That’s why LinkedIn should be your go-to platform. It’s where professionals are ready to engage with brands like yours. It’s also where your brand can stand out and where you can generate results that matter.

LinkedIn Marketing Best Practices from the Experts

• With?57 million companies?on the platform, LinkedIn has become one of the top social media channels to actually?grow?your business.

Which means the importance of incorporating an effective?LinkedIn marketing strategy?into your brand’s structure can’t be overlooked.

But don’t just take our word for it. We spoke to three social media managers who’ve seen huge success on the platform and asked them to share their top LinkedIn tips:

1. Wealthsimple, Meghan Sharp
2. Later, Christine Colling
3. AfterShip, Kia Fung

Ready to take your LinkedIn strategy to the next level? Plan and schedule your?Linkedin posts in advance?with Later:

LinkedIn Tip #1: Drive Engagement Through Authentic Storytelling from Wealthsimple

• Wealthsimple is having a major year: ICYMI the brand just raised one of the largest private tech investments in Canadian history!

On LinkedIn, they’re focused on building engagement with brand-led content from their magazine and advertising campaigns.

“Our approach to content on LinkedIn is all about humanizing money and breaking down taboos with really authentic, raw stories,” explains Meghan Sharp, Wealthsimple’s Social Lead. Take one peek at their?LinkedIn page?and you’ll find timely and relevant brand-led pieces, editorial features, and tons of evergreen topics that help educate readers.

“The content that performs best for us is all about giving people a peek behind the curtain at Wealthsimple — whether that’s a spotlight on individual Wealthsimplers, deep dives on teams and employee resource groups, or?exciting partnerships,” explains Meghan.

And when it comes to driving as many clicks on the platform as possible, Meghan shares that being authentic is key.

“Authenticity is at the core of Wealthsimple’s brand. We have a brand voice that’s irreverent and fun, and we bring that thinking to our LinkedIn strategy.”

LinkedIn Tip #2: Grow Your Audience Through Consistency from Later

• At?Later, Social Media Manager Christine Colling’s LinkedIn strategy is simple: regularly share updates and stay active on the platform.

“Unlike our other social channels — where we mainly promote our?blog content?—?LinkedIn?has been a great channel for keeping our community updated on all things Later: company and product updates, industry news, and job postings.” According to Christine, one of the best ways to grow your LinkedIn audience is through consistency. When you share to LinkedIn on a regular basis, your audience will expect it and see you as a leader or educator in your industry.

But, the downside to posting consistent content is that it can be time-consuming.

However, there are ways to make your LinkedIn posting strategy easier and more efficient.

“Later’s?LinkedIn scheduling?tool lets us plan and schedule all our multi-media posts in one productive power hour — so we can batch prep our content, sit back, and watch our LinkedIn community grow. Plus, it’s 100% free to use,” shares Christine.

LinkedIn Tip #3: Build Brand Awareness Through Thought Leadership from AfterShip

• While?AfterShip’s?top priority on LinkedIn is to find great employees, Kia Fung — the company’s North American Brand Manager — shares that a big goal of theirs is to “cultivate a LinkedIn community of AfterShip users interested in our brand and products through thought leadership.”

And AfterShip’s?LinkedIn content?is a great example of how you don’t have to use LinkedIn for recruitment purposes alone.

One of the best ways to do this is by sprinkling in intriguing and relevant content to your business, like the example below:

• “When you produce meaningful content and engage in conversations with your community, you’ll build your brand awareness in no time.”

Kia encourages brands to experiment with different ways to present relevant information to help facilitate a dialog and in turn, boost engagement and customer retention.

With the right content strategy and these expert LinkedIn tips, the platform can help you build brand recognition, gain better insight and understanding of your audience, and increase engagement.

Take advantage of this business-oriented network and watch as you convert visitors into followers and followers into leads!

Plan and schedule your LinkedIn posts alongside all your other social content with?Later’s easy-to-use social media management tools! Sign up today — no credit card required.

It’s All Right On LinkedIn

• Three things set LinkedIn apart from other social media channels:
• A business environment. As a high-quality, brand-safe environment, LinkedIn provides a space fit for our community of professionals. People trust the information and content shared on LinkedIn because it’s shared by true professionals. LinkedIn?was named the most trusted social platform in Business Insider's Digital Trust report.
• A professional audience.?On LinkedIn, we’ve assembled the world’s largest professional community numbering more than 690 million members. These are the world’s business leaders, decision makers, influencers, today’s daily practitioners, and tomorrow’s future leaders – everyone who matters to your brand. That’s quality reach at scale with people who come to LinkedIn in a professional mindset, to exchange ideas and grow their careers.
• Meaningful engagement.?All of this means your time is better spent on LinkedIn to drive organic engagement. Quality conversations and content thrive in the LinkedIn feed, driven by member engagement and quality content from brands, publishers, and even members. That means on LinkedIn, you can drive awareness, encourage consideration, and even help your company convert prospects to customers.

Make the Most of Your Time

Don’t take my phrase for it. Here’s what LinkedIn’s very own social media managers have to mention approximately the fee of spending time on LinkedIn: “Like any profession,?SMM's?must be nicely uncovered to all factors in their?knowledge,?considering all of them provide?something?different. LinkedIn is simply certainly considered one among many social landscapes, however to me, it gives?something?unique: a surely active, vocal, beneficial and informed network of experts that allow you to accomplish your profession goals. Brands can and must be part of that network, and as?SMM's, we've got the hazard to apply LinkedIn to be a key asset of their journey.” MD.Rony Mia Social Media Manager at LinkedIn.

“Generally speaking, I think that people go to different platforms with different motives. Some platforms may be people’s go-to for humor, others for creativity, while LinkedIn is an interesting combination of a few. People go to LinkedIn to be inspired, to learn, to connect. The knowledge sharing that takes place on the platform makes it special. Whether you’re a social media manager sharing a company update, article, or building your talent brand, your audience is coming to the platform for information and connecting.”

“LinkedIn is the precious key to rounding out the social ecosystem. People crave various things from one of a kind systems and to have a gap wherein you may learn, be inspired, locate the gear and assets?to?join you to possibilities and your network is absolutely certainly considered one among a kind. You can?facet?into this kind of variety of specialists at one of a kind levels of their careers, multi function place.”

“No count the way you outline success, LinkedIn is the vicinity that allow you to obtain it. From your enterprise goals,?to?your non-public?expert?goals, LinkedIn’s cause and?feel?is obvious for B2B and B2C.”

“No count the way you outline success, LinkedIn is the vicinity that allow you to obtain it. From your enterprise goals,?to?your non-public?expert?goals, LinkedIn’s cause and?feel?is obvious for B2B and B2C.”

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• ?My name is MD.Rony Mia. I am a professional?Digital Marketer?and?SEO expert.?I have been working on?fiverr?since 2020. I have a lot of experience at?fiverr. Basically I work on?Social Media Marketing, Search Engine Optimization, on page seo, email marketing, lead generation, keyword research, writing etc. I have delevired too many works and got 5 star review.

Besides, As a?business?education student, I have a lot of knowledge and experience how business can adapt to the modern world. Also I have 3 years working experience in?Foodpanda Bangladesh Ltd.?as a marketing specialist.

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