Why is Social Media Management Important?

490 million users: this is the number that social media platforms gained in 2021 (a 13.2% increase over the previous year). So, it implies that you have 13.2% more customers to attract, engage, and convert through social channels. Do we still need to talk about why social media management is critical?

A well-articulated social media management strategy enables personalized marketing responses across the entire customer decision journey at each touchpoint.

Social media management is vital for businesses, yet businesses tend to spend only?10-12% of their budget?on?social media management services.

Not surprisingly, many business leaders are not comfortable with their organizations going beyond mere “experiments” with social media strategies. They believe it’s hard to assess social media's value for their brand.

However, we can precisely assess the buzz that social channels create about a product or brand and can even calculate how social media influences purchasing behavior of consumers.

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