Why is Social Media Important?

Let’s dive right in.

Why is Social Media Important for Business?

Social media is important because it offers brands like yours a way to connect personally with your ideal audience and develop that audience into clients and customers.

Keep reading to learn more about why social media is important and the importance of social media marketing when it comes to creating brand awareness and online growth for your business.

And if you’re curious about developing your company’s social media presence, but don’t have the time? The Next Step Social Communications team is here for you. Contact us here so we can learn more about each other!

Here are 3 reasons why social media is important:

More Qualified Leads

In traditional marketing campaigns, most of the target recipients are possibilities. They may or may not be interested in what you offer, and some will never be interested. There’s no guarantee that they’ll act on your campaign, or even look at it carefully. (How many real estate mailers do you recycle every day without a second thought?)

This is not the case with the majority of your social media followers, which is one of the main reasons why social media is important for business.

When you market to those who are already interested in your brand, you know that you are reaching a qualified demographic. They follow you on Facebook, Instagram, or another platform, so you can be confident that they want to learn more about your business.

This means they’ll respond more favorably to your posts than if they had no prior relationship with you. It also increases the likelihood that they’ll read your posts or click your links.

Community Building

In traditional (and some online) marketing, your brand is completely responsible for spreading your message. When it comes to social media marketing, sharing is encouraged, which can make a huge difference for your business!

Social media is important because it makes it easy for your followers to share your promotions and content. Even if they don’t share your posts, they can still refer traffic to your social accounts or website. This is valuable to you because people typically trust recommendations from family and friends - 92% of consumers, in fact!

To promote sharing, you can use social media to build a community around your business. Encourage customers to leave reviews (both positive and constructive), and interact with your posts. Discussion allows you to build relationships with your customers and potential clients.

Target Your Audience

If you’re wondering if social media marketing is cost effective, the answer is yes! Think about how much information social media platforms know about their users. They know each person’s age, location, gender, interests, and friends - among many other details. You can target your ads to users based specifically on those things, which means marketing on social media can be extremely effective.

On platforms like Facebook, you can choose to only show your ads to certain demographics. This means that you can pay for ads that are extremely targeted, which is an extremely cost-effective method of advertising.

For example, you own a local toy store and you want to use social media marketing to attract new customers. You would most likely target parents within a certain geographic radius of your store location. You might even add other information, like household income, if you want to hone your marketing even more.

These targeting options all help your business reach the people that matter the most to you.

If you want to start attracting new clients or customers with social media, feel free to contact us. I’d love to chat and see if we’re the right fit to help you reach your goals.