Why Social Media?

Why Facebook:

By incorporating Facebook ads into your marketing strategy, you will likely see an increase in website traffic, and as an added bonus, you can customize ads to target specific customer groups. In addition, Facebook ads make it easy to track and measure how effective and popular the ads are thanks to the built-in performance measurement features.

Facebook ads and business pages are two of the most beneficial features your business will have access to once you incorporate Facebook into your marketing strategy. Simply put, if you’re looking for a way to increase likes, engage with customers, boost brand awareness and profits, and more, then Facebook is the social media platform for you.

Why LinkedIn

 LinkedIn caters exclusively to a b2b market unlike Facebook, Instagram, or Twitter .It’s an enviable audience, one made up of major businesses, thought leaders, influencers, and recruitment agencies who connect and share with one another.

Why Instagram

On average Instagram has 500 million active users daily. Instagram is a predominately free app for businesses to use, aside from boosting your posts and scheduling ads which do cost money, this platform is a small business marketing dream. If the outstanding numbers above did not have you running for your computer or mobile device to sign up, then here are 3 reasons why you need to get your small business into the 21st century of marketing:

1.    Your customer is already using it! Clearly, with the stats above, it would be very rare to not come across your target market on Instagram.

2.    Instagram allows you to open a direct dialogue with your customers. Not only can you answer customer questions, respond to comments and have some fun with them but it is also a great form of live feedback. Not sure how a product is going to react? Upload a photo and request feedback. We guarantee you will receive more feedback via Instagram comments than people filling in a survey.

3.    Instagram drives traffic back to your website and improves SEO. For those that do not know what SEO is – Search Engine Optimization is a “free” marketing tool that ensures your website is found fast and easily by search engines.

#socialmedia #digitalmarketing #leadscapture