Why Social Media Advertising?
Now, with so many types of advertising and marketing strategies at the top of your fingers, why should you invest in another one?
After all, social media ads marketing doesn’t even work that well. That’s a big fat lie, and your campaigns don’t bring good ROI to your business because you’re doing them wrong. And maybe the biggest pet peeve consumers today have is being bombarded with ads and marketing attempts all day long.
According to this study, over 40% of small business owners spend more than 6 hours daily on social media. This means they also post frequently. Big mistake. Your audience hates it.
If you do it right, however, advertising on social media will contribute to your localization efforts.
- There are well over 2 billion social media users around the world.
- Almost 80% of citizens have at least a social media profile.
- Well over 95% of users aged 18 to 34 read online reviews before making a purchase.
So, obviously, you want to enjoy all those numbers. This is the simplest answer.