Why So SEO?

We know that a clear majority of the world with access to the internet is visiting Google at least once a day. With Google being the number one search engine, and Tiktok and YouTube following closely behind in terms of daily visitors, this makes organic search extremely important to businesses as it is where they will receive the majority of conversions, and engagement.

So, when a user types up their query, you want to appear at the top of answers to their question. This is where SEO comes into play.

In order to gain organic rankings and maximum visibility, the user experience needs to be on point: Starting from ease of search, to finding what they are looking for, and a well-functioning site experience throughout.

SEO gives us a clear insight into customer behavior and intent by analysing the following:

-Search Query Data

-SERP analysis

-Analytics Data and AI insights

Building trust and credibility isn’t an instant, or overnight action. This takes time and consistency.

A site that ranks high on search engine results pages is naturally considered trustworthy and high-quality by search engines, and this, in turn, boosts the credibility of your business. A user is more likely to click through to a top search result rather than searching through, so if you’re on-page 3… forget about it.

“An essential strategy to strengthen your online presence, increase traffic and boost sales is Search Engine Optimization (SEO). SEO is the process of making your website as visible as possible to search engines like Google so when people are searching for products or services like yours, they find your website first.”

-Hannah, Cleartwo consultant

Time spent adding and improving site content is time well spent! Researching keywords to add to blog content on your site is a great way to improve your ranking. Then, you can share this content across your social platforms to increase your visibility and online presence.

Many users in 2022 will check your social feed when deciding whether or not to complete a purchase. This is to check if you have a history, what other consumers are saying about your product, and your brand values.

So, make sure to combine your SEO strategy with active posting of good-quality social media content to seal the deal and increase your brand awareness, sales, and success!