Why So Many Startups Fail

Why So Many Startups Fail

Jurgen Vollrath Jurgen Vollrath

Jurgen Vollrath

IP Counsel at Verses.ai

发布日期: 2017年9月1日
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Why are only about 4% of startups successful?

The answer is surprisingly simple – the people running the show either don’t know what they're doing, or they rely too much on past experience in the belief that it translates to the new environment.

But business strategy is not a cookie cutter business, and having a CEO with past experience does not necessarily guarantee success…and can actually be a negative.

Once you acknowledge that each company is different, it makes sense why the starting point has to be market intelligence. Before you tap into your past experience, start by gathering the data that will inform you about your entire playing field: your competitors and what they are doing; your customers’ needs; the risks, and the unmet opportunities.

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