Why Is It So Hard To Write About Innovation?

This excerpt comes an opinion piece published on The Innovators Network. You can read the full article here for free.

It seems every organization wants to innovate “like Apple” to claim the “innovation premium” and the attention that comes with it.

But this widespread enthusiasm for innovation has created a paradox: the more companies that claim to be innovative, the greater the challenge for innovation journalists to find and report compelling stories. While many enterprises have embraced the innovation mindset, only some can share concrete examples of becoming innovative leaders.

The burden falls on the innovation journalists who must navigate an ocean of exaggerated claims and dubious promises. It's their responsibility to steer clear of adding to the innovation hype, which is no easy feat!

Read the full opinion piece over at The Innovators Network.