Why SMS is Superior to Email

When it comes to business communication, there are a few staple methods that come to mind: email, phone calls, and in-person meetings. But as technology advances, new methods for communication are emerging. One of these is SMS, or text messaging. SMS has many benefits over email for business purposes. In this blog post, we will compare the two and discuss why a few simple reasons why SMS is superior to email.

Sense of Urgency

SMS is a more immediate form of communication than email. When you send an SMS, the recipient gets a notification on their phone and can respond right away. With email, the recipient may not see your message for hours, or even days. SMS is also less likely to get lost in someone's inbox because it stands out as a new message. And because SMS is short and to the point, recipients are more likely to read it right away.

Open Rate

Another advantage of SMS over email is that SMS messages have a high open rate. In fact, SMS messages have an open rate of nearly 100%. This means that when you send an SMS, you can be confident that the recipient will see it. In contrast, emails have an open rate of only 20-30%. This means that there is a good chance your email will go unread.

Engagement

Finally, SMS is more personal than email. SMS messages feel like they are coming from a friend, rather than a business. This personal touch can help you build relationships with your customers and clients.

So, if you're looking for a more immediate, personal, and effective way to communicate with your customers and clients, SMS is the way to go. SMS may be the new kid on the block, but it is quickly becoming the preferred method of communication for businesses.

Do you use SMS for business communication? Let us know in the comments below!