Why Small Business Are Turning to Remote Workers in 2024: A Game-Changer for Growth

In 2024, small and medium-sized businesses (SMBs) are increasingly turning to remote workers to drive growth, reduce costs, and improve efficiency. This shift enables companies to focus on high-priority tasks while leveraging external talent to access specialized skills that would otherwise be costly or difficult to acquire in-house.

The global outsourcing market is projected to reach $769.7 billion by the end of this year, with 57% of G2000 companies using outsourcing as a core strategy. This trend is not limited to large enterprises—SMBs are quickly adopting similar approaches, with 52% of executives outsourcing key business functions, including HR (57%), legal (64%), and tax (61%).

Beyond cost savings, which remain the primary motivation for 57% of companies, outsourcing offers a flexible solution to fill skill gaps, respond to business shifts, and stay competitive in a rapidly evolving marketplace. SMBs can gain access to new capabilities (49%), adapt to changing business models (51%), and stay ahead of increasing competition (31%) by utilizing remote talent.

IT outsourcing, in particular, is a significant area of focus, with 76% of businesses outsourcing critical IT functions such as cybersecurity, app development, and infrastructure services. This trend is expected to grow, with the IT outsourcing market set to expand to $777.7 billion by 2028. Cybersecurity, app support, and data analytics are key areas where SMBs are seeking expert support.

By partnering with remote workers, SMBs can remain agile, fill essential roles with top talent, and focus on their core business objectives. This strategy offers a competitive edge in an increasingly complex business environment, positioning companies for long-term success.

In 2024, remote work is not just a cost-saving tactic—it’s a strategic game-changer for SMBs looking to scale effectively.

At Freelance Latin America, we’re here to guide and support you on your growth journey. Contact one of our account managers today and see how we can help your business thrive with the right remote workforce.